In this episode of the Architecture Business Club, host Jon Clayton discusses LinkedIn strategies for business growth with social media strategist Sarah Clay. They dissected common misconceptions about LinkedIn, emphasizing its role as a search engine and networking tool, not just a social media platform. Sarah highlighted the importance of showcasing the team and process behind architecture projects on LinkedIn, not just completed works. She affirmed the benefits can include expanding networks, identifying industry trends, and understanding audience needs.

Today's Guest...

Sarah Clay is a LinkedIn trainer to B2C and B2B companies as well as solopreneurs, who offers a no-nonsense, accessible approach to her teaching whilst injecting some fun into learning. Sarah’s specialism is working with entrepreneurs and business owners to help them get more leads from LinkedIn. An award-winning social media trainer and strategist, Sarah has over 10 years’ experience heading up marketing and PR departments. Sarah ran her own social media agency ‘Sarah Clay Social’ looking after social media for all sizes of business before focusing on training business owners how to love and leverage LinkedIn to accelerate their business growth.

Episode Highlights...

00:00 Introduction and Welcome

00:58 Getting to Know Sarah Clay

02:48 Debunking LinkedIn Myths

04:19 How Architects Can Leverage LinkedIn

06:42 Benefits of Being Active on LinkedIn

09:26 Exploring LinkedIn's Search Feature

10:49 Intermission and Reminder to Subscribe

11:10 Practical Use of LinkedIn's Search Feature

14:47 Three Steps to LinkedIn Success

17:09 Overcoming Fear of LinkedIn

17:52 Sarah's Home Renovation Experience

21:03 Sarah's Favorite Place in the World

22:13 Contact Details and Closing Remarks

22:41 Preview of Next Episode and Farewell

Key Takeaways...

👉 LinkedIn is more than just a social media platform. It is a search engine, a directory, and a networking tool. It can be leveraged by architecture practices to find collaborators, connect with potential clients, and stay updated on industry trends.

👉 Architectural practices should showcase not only their work but also their personalities on LinkedIn. Sharing personal stories, talking about why they love what they do, and highlighting their team members can help build trust with clients and differentiate themselves from competitors.

👉 The search bar on LinkedIn is a powerful tool that can be used to find specific individuals or companies with expertise in certain areas, such as energy efficiency. By using relevant keywords and filtering by location, architects can connect with the right people for their projects.

👉 To succeed on LinkedIn, architecture practice owners should focus on three key steps: optimize their profile with keywords, consistently post valuable content, and actively engage with others using the search bar.

Links Mentioned In The Episode...

Sarah Clay’s Website > https://sarahclaysocial.com/

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In The Next Episode...

Next time, Jon will be chatting with Bob Gentle about building your personal brand.