Diversifying your traffic sources, the power of community, and using Reddit as a growth hack with Ewen Finser

-----

Welcome to episode 477 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media. 

Leveraging Reddit as a Traffic Source

In this episode, Bjork sits down with Ewen Finser to discuss the evolving landscape of digital content creation. With algorithm changes impacting traffic, Ewen emphasizes the importance of diversifying your audience reach beyond Google. He shares insights on building a strong presence on platforms like Reddit, while also highlighting the power of community-building as a cornerstone for long-term success.

Ewen also delves into the art of platform-specific content creation. He explains how understanding and catering to the unique preferences of each platform is essential for maximizing your impact. Get ready to gain valuable insights into expanding your online reach and building a sustainable digital business!

In this episode, you’ll learn:

• Diversify Your Traffic: With algorithm updates and the rise of platforms like TikTok and Instagram, it’s time to start looking for an alternative recipe for your traffic. Building a strong presence on other platforms can be a game-changer as you find new ways to reach your audience and ensure your content is where they are.

• The Power of Community: The real key to success is building a loyal community and providing them with information that will actually help them. Platforms like Reddit (which Google is starting to treat as a publisher!) offer a unique opportunity to connect with your audience on a deeper level. By providing value, being authentic, and engaging with your community, you can create a sustainable business that’s less reliant on Google’s ever-changing rules.

• Master the Art of Platform-Specific Content: Every platform is different. What works on Instagram won’t necessarily work on Reddit so in order to succeed, you’ll need to tailor your content to each platform. It’s about understanding your audience and giving them what they want, where they want it. By mastering this, you can maximize your reach and impact.

Resources:

• Venture 4th Media
• Reddit Leverage Course
• Niche Media Publishing
• Follow Ewen on X and LinkedIn
• Join the Food Blogger Pro Podcast Facebook Group

-----

This episode is sponsored by Yoast and Member Kitchens. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.