Like numerous businesses, Imperial Cleaners faced setbacks during the pandemic, particularly in staffing qualified candidates. With a population exceeding one million in Nova Scotia, the company needed to expand its horizons beyond provincial borders to locate and hire the right individuals. This expansion introduced challenges related to longer commutes and transportation logistics. However, Imperial Cleaning didn't allow these hurdles to impede its progress. Instead, the company embraced the difficulties by adopting innovative solutions. Collaborating with a recruitment agency, they addressed their staffing needs with determination. Beyond this, Imperial harnessed the power of social media, leveraging platforms such as Facebook and Twitter to reach and engage potential candidates effectively.