Your maintenance operation isn’t just a vital component of your business; it’s part of your brand. Successful property managers treat maintenance as a brand experience to generate prospect referrals and 5-star reviews that increase search engine optimization (SEO).

Ethan Lieber, Co-Founder and CEO of Latchel, joins the podcast to discuss the most important aspects of maximizing owner retention; address the primary reasons for owner and resident attrition; explore strategies for resident renewals; and examine the impact of maintenance issues on owner satisfaction.

Ethan also digs into leveraging software and artificial intelligence (AI) to retain residents and increase operational efficiency through technology. Topics covered include reducing maintenance volume as a cost-reduction strategy and the role of generative AI in providing high-quality responsiveness.

Finally, he addresses the challenges in implementing software and AI solutions; explores strategies for ensuring smooth transitions from AI to human intervention; and discusses potential resistance to technology adoption and approaches for overcoming objections.

Special Book Offer: Message Ethan on LinkedIn to receive a FREE copy of “Maintenance as a Growth Engine: How Smart Property Managers Win & Retain More Doors Without Selling Harder,” by Latchel Co-Founder, Will Gordon. Or visit this post and comment “Maintenance as a growth engine,” and Ethan will send you a copy.

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You can learn more about Ethan Lieber on LinkedIn, and Latchel on the company’s website.

Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.

Learn more about Rent Manager’s industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.