July 05, 2024

Leveraging Technology and Marketing in Recruitment [RR 969]

39 minutes

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network

Dan and Dave Ostrov, co-founders of Whiterail Recruits, discuss recruiting challenges and strategies in the automotive industry. The conversation highlights the use of technology and marketing to address labor shortages, the issue of ghosting, and the importance of building relationships with potential candidates.

Dan and Dave Ostrov, Whiterail Recruits

Show Notes

Recruiting in the Automotive Industry (00:00:01) The topic of recruiting in the automotive industry and the challenges faced by shop owners.

The Use of Technology and Marketing in Recruiting (00:04:24) Using marketing automation and technology to address the challenges of finding qualified labor in the industry.

Addressing the Issue of Ghosting (00:07:16) A discussion on the problem of ghosting in the recruiting process and how technology can be used to mitigate it.

Building Relationships with Potential Candidates (00:14:12) The importance of building relationships with potential candidates and the value of investing time and energy into mentoring and communicating with them.

Adapting Recruiting Strategies (00:11:03) A discussion on the need to adapt recruiting strategies to find the best candidates, including those who may not be actively looking for jobs on traditional platforms like Indeed.

Finding Unhappy People (00:19:35) Discussion on finding people unhappy in their jobs and unable to move forward.

Using Technology in Recruiting (00:20:43) The importance of using cell phones and display advertising to reach potential candidates.

Chat-Based Hiring Technology (00:22:15) The benefits of using chat-based hiring technology to streamline the application process.

The Role of AI in Recruiting (00:25:40) Discussion on the role of AI in recruiting and the potential concerns about its effectiveness.

Maintaining Momentum in Recruitment (00:27:43) The importance of maintaining communication and momentum with qualified candidates.

Cultural Fit in Hiring (00:29:33) Strategies for assessing cultural fit during the interview process.

Building a Bench of Candidates (00:34:35) Introduction of the "bullpen" technology to build a pool of qualified candidates for future hiring needs.

Delegating Hiring to Store Managers (00:37:39) Upcoming technology to delegate the hiring process to individual store managers in larger shops.

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network

Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com

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By Carm Capriotto, AAP

4.9

6969 ratings