It's great to have Dave Rotheroe back on the podcast - last time we spoke to him he'd just launched 2 subscription businesses in 6 months, and now he's back to share what he's learnt in the last 8 months. Lots here about using your customers to grow your business - getting them to spend more and recruit new customers too. Plus we delve into how he's tweaked his products to increase sales, and is managing an influencer outreach program to get new customers on board.

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