What does it take to launch something people actually love—and then keep it lovable as it grows? Today, Mark Pincus, founder of Zynga, shares lessons from Life at the Speed of Play: Launch Products People Love!, a practical, playful guide to turning ideas into products that work. Then Wharton’s Annie Wilson and Emory’s Ryan Hamilton explain The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things, and why success can create its own strange set of problems.

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