What if you've invested thousands in coaching programs, courses, and certifications and still don't have a coaching business that feels like yours?

That's exactly where Thais Glenn found herself. A certified coach, a mom of three, a woman with the skills but missing the one thing that actually moves the needle: a business built around who she is and what she wants.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women coaches go from invisible to booked — without burning out or losing themselves in the process.

In this episode, you'll learn:
• Why investing in certification doesn't automatically mean clients will come
• How Thais went from spending five figures on the wrong coaching to building a fully booked practice
• The identity shift that turns "I have imposter syndrome" into unshakeable confidence
• Why knowing your signature framework eliminates self-doubt faster than any mindset course
• How to build a boutique coaching business that fits your life — not the other way around
• What it really takes to hit six figures as a coach (hint: it's not 80-hour weeks)

Ready to stop spinning your wheels and start building a business that actually books clients?

Book your free Discovery Call with me here:
https://debbieshadid.com/apply

Or grab our free Masterclass to Grow Your Coaching Business:
https://coaching.debbieshadid.com/masterclass

Let's connect!
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Podcast: Life Coach Business Building School
https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Subscribe for weekly episodes on building your coaching business, finding your niche, and creating a life you love as a coach:
https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com 
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool 

Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule

If you’re using AI to build your coaching business, you need to listen this, because in this episode we’re going to show you exactly how it might be hurting your results  - and what to do instead.

If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

If you’re relying on AI to pick your niche or write your content, this is the shift you need to make if you want to build a coaching business that actually works.

In this episode, we’ll walk through:
• Why letting AI choose your niche leads to a business that doesn’t convert
• How AI-generated content creates a disconnect that clients can feel immediately
• What happens when your message sounds polished online but doesn’t match who you are on calls
• Why trust is the most important factor in getting clients—and how AI can quietly erode it
• The real reason most coaches struggle to get clients, even when they’re “doing everything right”
• How to identify the niche you should actually be coaching based on your own experience
• The right way to use AI as a tool without losing your voice, message, or authority

AI is not the problem. The way most coaches are using it is.

When your business sounds like you, aligns with your experience, and connects with real people, everything changes - your message lands, your confidence grows, and clients start to trust you.

Free Canva Workshop — Build Your Coaching Brand: https://www.debbieshadid.com/canva

Debbie’s Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye
Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc
Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ
Phone Tripod Stand (adjustable to 62”): https://amzn.to/40Y7WqB

Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a

Tools for SEO:
VidIQ: https://vidiq.com
TubeBuddy: https://www.tubebuddy.com

Let’s Connect:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

If this video was helpful, share it with a coach who’s using AI to build their business. Subscribe and hit the bell so you don’t miss what’s coming next.

Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love. 

Let’s connect!

• Website: https://www.debbieshadid.com 
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool 

If you want to get more views on YouTube as a coach, you're in the right place, because in this episode we're going to show you exactly how to do it with titles, thumbnails, and SEO.

In Part 5 of this 5-part YouTube for Coaches Series, Debbie Shadid and YouTube Strategist Nicole Janton break down exactly how to get your coaching videos found on YouTube in 2026 - using the right keywords, thumbnail strategy, and SEO tools so the right people find you every time you publish.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

If you want more people to find your coaching videos on YouTube, YouTube SEO is the skill that makes it happen, and this video breaks it down in a way that's simple, practical, and built for coaches.

In this episode, we'll walk through:

• The 4 places YouTube looks for keywords to decide who sees your coaching video
• Why your title and thumbnail should never say the same thing, and how to use both to double your reach
• How to choose thumbnail colors, fonts, and photos that get coaches noticed in the YouTube feed
• How to use TubeBuddy and VidIQ to find the best keywords for your coaching videos

YouTube is not just a platform. For coaches, it is a library of trust-building content that works for your business around the clock, and once you understand SEO, every video you publish starts working harder for you.

When you commit to YouTube as a coach and learn how to get your videos found, your channel grows, your authority builds, and your coaching business compounds in a way no other platform can match.

Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule

Free Canva Workshop — Build Your YouTube Brand: https://www.debbieshadid.com/canva

Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye
Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc
Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ
Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB

Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a

Tools for SEO:
VidIQ: https://vidiq.com
TubeBuddy: https://www.tubebuddy.com

Let’s Connect:
Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com 
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool 

YouTube Shorts are a must-have for coaches posting to YouTube! If you want to get more views on YouTube as a coach without recording more videos, you're in the right place, because in this video we're going to show you exactly how to do it with YouTube Shorts.

In Part 4 of this 5-part YouTube for Coaches Series, Debbie Shadid and YouTube Strategist Nicole Janton break down how coaches can use YouTube Shorts in 2026 to grow subscribers faster, repurpose long-form videos, and show up on YouTube every single day, even if you're only recording once a week.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

If you want to grow your YouTube channel as a coach without doubling your workload, YouTube Shorts is the strategy that makes it possible, and this video shows you exactly how to create, edit, and post them so your coaching content reaches more people every week.

In this episode, we'll walk through:

• How to turn one 20-minute coaching video into 5-10 YouTube Shorts automatically using Descript
• Why YouTube Shorts get 5-10x more views than long form videos, and how to use that to grow faster
• How long your YouTube Shorts should be as a coach (and the 3-minute rule you need to know)
• How to frame and record your coaching videos so they crop perfectly into Shorts
• How to schedule your YouTube Shorts so you're showing up every day without recording every day
• How to use your video transcript to repurpose your coaching content into written posts and carousels

One long form video is not just one video. It's a week's worth of content, and YouTube Shorts is how you make it happen.

When you start using YouTube Shorts consistently as a coach, your reach multiplies, your subscribers grow, and your coaching business gets in front of more of the right people every single day.

Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule

Free Canva Workshop — Build Your YouTube Brand: https://www.debbieshadid.com/canva

Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye
Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc
Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ
Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB

Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a

Let’s Connect:
Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com 
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool 

Editing your YouTube videos can be easy, and fast! In this episode, you’ll learn the easiest way to edit your YouTube videos.

In Part 3 of this 5-part YouTube for Coaches Series, Debbie Shadid and YouTube Strategist Nicole Janton walk you through how to edit your YouTube videos using Descript, so you can get your video edited and published easily, without the overwhelm.

Editing a YouTube video as a coach does not have to be complicated. With the right tool, editing your coaching video is as simple as editing a Word document, and this video will show you how to do it.

Edit your coaching videos with Descript: https://descript.cello.so/6xw4YgGx34a

In this episode, we'll walk through:

• Why editing your YouTube video as a coach is so much easier than you expect
• How Descript lets you edit your coaching video by deleting words from a transcript — no tech skills needed
• How to use Descript's AI to automatically remove filler words, pauses, and fluff from your video
• How to export subtitles from Descript to boost your YouTube video's reach with the algorithm
• Why a simple "cleanup and clarity edit" is all you need to publish a great coaching video
• How long editing a coaching video actually takes — and how to make it faster
• The one editing mistake coaches make that makes their videos sound unnatural

You don't need to be a professional editor to publish great coaching videos on YouTube. You just need to get your message out in a way that feels like you, and Descript makes that possible for coaches.

When you stop letting editing hold you back and start publishing your coaching videos consistently on YouTube, your audience grows, your trust builds, and your coaching business starts to grow in a way that compounds over time.

Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule

Edit your coaching videos with Descript (affiliate link—discount included): https://descript.cello.so/6xw4YgGx34a

Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye
Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc
Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ
Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB

Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a

Let’s Connect:
Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

If this episode was helpful, share it with a coach who's been talking about starting their YouTube channel. Subscribe and hit the bell so you don't miss the rest of the series.

Let’s connect!

• Website: https://www.debbieshadid.com 
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool 

If you want to grow your coaching business on YouTube, knowing how to plan and record your first video is where it all begins. In Part 2 of this 5-part YouTube for Coaches Series, Debbie Shadid and YouTube Strategist Nicole Janton break down exactly how to plan and record your first YouTube video as a coach.

So many coaches get stuck before they ever hit record. This video will show you how to plan your first YouTube video, what to say, how to say it, and how to set up your recording space so you can finally get your first YouTube video done.

In this episode, we'll walk through:

• How to choose your first video topic (hint: you already know it)
• The simple 3-part hook formula that keeps people watching past the first 60 seconds
• Why scripting your YouTube video word-for-word hurts more than it helps
• What recording equipment coaches actually need to get started in 2026
• How long your coaching videos should be and how often to post for the best results
• Why batch recording saves time and makes showing up on YouTube so much easier
• How to turn your YouTube videos into a podcast and reach even more people

Your people are already searching for what you know - the only thing missing is your video.

When you commit to showing up consistently on YouTube as a coach, your confidence grows, your audience finds you, and your coaching business starts to grow in a more predictable, sustainable way.

Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule

Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye
Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc
Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ
Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB

Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a

Let’s Connect:
Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

If this episode was helpful, share it with a coach who's been talking about starting their YouTube channel. Subscribe and hit the bell so you don't miss the rest of the series.

Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.

Let’s connect!

• Website: https://www.debbieshadid.com 
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool 

If you’re a coach looking to get started on YouTube and use YouTube to grow your coaching business, this video is for you.

In Part 1 of this 5-part YouTube for Coaches Series, you’ll learn how to set up your YouTube channel so you look professional, get found by the right people, and start growing your coaching business, even if you are starting from zero subscribers.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

YouTube isn't just content. It's the fastest way to build like, know, and trust as a coach. This series will show you how to make it work for your coaching business from the very beginning.

In this episode, we’ll walk through:

• Why your channel name, profile photo, banner, and description do more than you think
• How to choose a channel name that's simple, searchable, and findable
• Why niching your channel down is the single biggest growth lever for new coaches
• How YouTube's algorithm shows your videos to the right people - without any subscribers
• What your recording setup needs to look like (hint: it's simpler than you think)
• How to use Canva to build a professional channel banner that works on mobile

Grab our Free Canva Training to Build Your YouTube Banner: https://www.debbieshadid.com/canva

YouTube is not about going viral. It's about becoming a reliable, trustworthy presence for the exact people you're meant to serve.

When you set up your channel the right way from the start, you stop spinning your wheels and start building an asset that works for your business 24/7.

Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule

Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye
Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc
Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ
Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB

Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a

Let’s Connect:
Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

If this episode was helpful, share it with a coach who's been talking about starting their YouTube channel. Subscribe and hit the bell so you don't miss the rest of the series - we're just getting started!

Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.

Let’s connect!

• Website: https://www.debbieshadid.com 
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool 

What if one video you record today could bring you a client months… or even years from now?

In Part 5 of this 5-part free marketing series, I’m breaking down why YouTube might be one of the most powerful long-term strategies you can use to grow your coaching business.

Because unlike social media, your content doesn’t disappear.
It keeps working for you.

If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women build simple, profitable coaching businesses without relying on tech overwhelm, paid ads, or complicated funnels.

In this final episode, I’ll show you how YouTube helps you get discovered, build trust at scale, and create content that continues to bring in clients over time.

You’ll walk away knowing:
• why YouTube works differently than social media (and why that matters)
• how your videos can bring in clients long after you post them
• why consistency matters more than perfection when getting started
• how YouTube builds trust faster by helping people spend more time with you

YouTube is not just content.
It’s a library that works for you 24/7.

Because when someone searches for a solution and finds your video, they’re already looking for help and that’s when your business starts to grow in a much more predictable way.

This series was designed to show you that you don’t need complicated strategies to grow your coaching business.

You need simple, proven ways to:
connect with people,
build trust,
and consistently show up.

Over the past two decades:
Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.

Now it’s your turn.

Take what you’ve learned from this series and start implementing it one step at a time.

Follow for more, and tell me in the comments which part of this series stood out to you the most.

Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/

Life Coach Business Building School Podcast:
https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Private podcast series: https://coaching.debbieshadid.com/private

Let’s connect!

• Website: https://www.debbieshadid.com 
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool 

What if instead of trying to convince someone to hire you… you could simply show them what you do?

In Part 4 of this 5-part free marketing series, I’m breaking down one of the most powerful (and underused) ways to grow your coaching business: workshops and speaking.

Because when people experience you, everything changes.

If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women build simple, profitable coaching businesses without relying on tech overwhelm, paid ads, or complicated funnels.

In this episode, I’ll show you how to use workshops and speaking to build trust faster, connect with more people, and turn those connections into clients.

You’ll walk away knowing:
• why workshops and speaking are one of the fastest ways to build trust and get clients
• how to use simple trainings (even with just a few people) to grow your business
• how to showcase your expertise without feeling like you’re “selling”
• why this is one of the most efficient ways to connect with multiple potential clients at once

Workshops are not about being perfect.
They’re about creating a space where people can experience you and your work.

Because when someone spends time learning from you, they stop wondering if you can help them and start thinking about how they can work with you.

This series is designed to simplify your marketing and help you focus on what actually works so you can build a business that feels aligned and sustainable.

Over the past two decades:
Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.

When you consistently put yourself in front of people and teach what you know, your confidence grows, your authority builds, and your results begin to compound.

Follow along for the final episode, and tell me in the comments what’s been most helpful so far.

Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/

Life Coach Business Building School Podcast:
https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Private podcast series: https://coaching.debbieshadid.com/private

Let’s connect!

• Website: https://www.debbieshadid.com 
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool 

If social media feels like a full-time job… you’re not alone and you might just be using it the wrong way.

In Part 3 of this 5-part free marketing series, I’m breaking down how to simplify social media so it actually works for your coaching business without overwhelm, burnout, or feeling like you have to constantly perform.

If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women build simple, profitable coaching businesses without relying on tech overwhelm, paid ads, or complicated funnels.

In this episode, we’re reframing what social media is really for.

Not for going viral.
Not for chasing likes.
But for visibility and connection.

You’ll walk away knowing:
• what social media is actually meant to do in your coaching business
• how to show up consistently without overcomplicating your content
• why your message matters more than your posts being perfect
• how to use social media to build trust and attract the right clients

Social media is not about performing.
It’s about being seen and building relationships over time.

Because when you simplify your message and show up consistently, the right people start to find you and connect with what you’re saying.

This series is designed to help you strip away what isn’t working and focus on simple strategies that actually grow your business.

Over the past two decades:
Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.

When you commit to simple, consistent action, your confidence builds, your visibility increases, and your results begin to compound.

Follow along for the rest of the series, and tell me in the comments what’s landing for you so far.

Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/

Life Coach Business Building School Podcast:
https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Private podcast series: https://coaching.debbieshadid.com/private 

Let’s connect!

• Website: https://www.debbieshadid.com 
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool