LifePilot: Be the CEO of your life with Natalie Sisson

Let’s be real: are you creating content everywhere but connecting with no one?

Posting daily, showing up on multiple platforms, but your audience isn't growing. Your email list is stagnant. And the profit you thought would follow? It's not there.

Here's the hard truth: you might be building your entire business on borrowed land.

That's exactly what happened to today's guest, Jenny Melrose. She had 660,000 followers on Google+. Then one day, the platform shut down and she lost every single one of them. That painful lesson completely transformed how she builds audiences—and it's why she's here to share what actually works.

Jenny is a former reading specialist turned marketing strategist, author of Influencer Entrepreneurs, and host of the Influencer Entrepreneurs podcast. She's been building online businesses since 2009 and has weathered every major shift in the digital landscape.

In this conversation, we dive into her PACK framework for standing out authentically, why your personal brand is your greatest defense against AI, how to create one piece of content and repurpose it into multiple formats, and why your email list is the only audience you truly own.

If you've ever felt invisible online despite showing up everywhere, or wondered how to use AI without sounding generic, this episode will change how you build your business.

Get ready for systems, strategy, and the wake-up call you need about where you're investing your energy online.

What You'll Learn:

• The PACK framework: Positioning, Authenticity, Confidence, and Kindness (and why each matters more than ever)
• How to find your unique positioning by looking at your real life experiences and the problems people already come to you for
• Why complete flexibility in your business will actually drive you insane (and what to do instead)
• The content creation system that starts with keyword research and ends with SEO-optimized blog posts, podcast episodes, and YouTube videos
• How to use AI effectively: as a brainstorming assistant, outline creator, and editor, without losing your unique voice
• How to stop comparing yourself to that 35-year-old making millions (and be kind to yourself instead)

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I almost deleted the email that changed my year.

There it was, sitting in my inbox while Josh and I were testing out our new standing desks in our Bali villa, a speaking invitation to Saudi Arabia that looked way too good to be true. And honestly? I thought it was a scam. But this is the story of how that "sketchy" email turned into me standing on stage as the only female keynote speaker at one of Saudi Arabia's largest entrepreneurship events, flying business class, staying at the Ritz Carlton, and getting paid to share a message I deeply believe in.

More than that, it's about what happens when you plant seeds without knowing where they'll grow, when you show up with intention even when no one's watching, and when you stay open to possibilities that sound impossible. Because the real twist? The reason I got invited traced back to someone I'd spoken to six years ago and a manifestation practice I started at the beginning of 2025.

If you’ve ever wondered how big opportunities actually happen, or felt called to think bigger about what’s possible for you in your work and life, this one’s for you.

• How a random email in my inbox turned into a dream speaking opportunity (and why I thought it was a scam)
• What Saudi Arabia is really like in 2025, the massive transformation happening, what surprised me most, and what I got totally wrong
• Why being the only female keynote speaker felt like both a privilege and a responsibility
• How someone I spoke to six years ago became the reason I got invited and what that teaches us about showing up authentically
• What it's really like to speak on an international stage 
• Why this trip reminded me that the world is more open, more curious, and more interconnected than we think

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I'm about to tell you something that might sting a little: in about three weeks, you're probably gonna be doing the exact same thing you did all last year.

I know. You've got your goals. You've got your intentions. You're ready for a new year, new start, new you.

But unless you've got a methodology that actually works, that niggly feeling you have right now? It's probably right.

Here's what I realized after years of hitting some goals but always ending up back at baseline: I wasn't changing who I was in order to get what I wanted. And without that, nothing was ever gonna fundamentally shift.

That’s why, I'm sharing the Annual Anchors Methodology, the framework that completely transformed how I approach my year. Instead of chasing 47 different goals, I focus on three foundational anchors that ground me in what actually matters. And it really works!.

After listening, you'll understand why being comes before doing, how to choose your three most important priorities for the year, and you'll have a concrete roadmap to make this your most intentional year yet (without burning out or giving up by February).

• Why most goal-setting fails (hint: you're skipping the most critical step)
• The be → do → have framework that actually gets results
• How I chose my three Annual Anchors for 2026 (and why my business isn't one of them)
• The exact structure: one anchor + one "so that" statement + three committed actions + a 90-day habit tracker
• Why breaking up with my phone is already changing everything in just two weeks
• The difference between reacting and responding, especially in your closest relationships
• What it means to prioritize intuition over hustle this year

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Freedom doesn’t come from having endless flexibility.

It comes from knowing what matters and protecting it with intention.

In this episode of the LifePilot Podcast, I sit down with Elizabeth Grace Saunders, one of the world’s leading time management experts and the founder of Real Life E®, for a grounded, honest conversation about time, boundaries, and self-worth.

Elizabeth and I have known each other for over a decade — long before either of us were married or parents — and throughout the years, I’ve watched her quietly and consistently redefine what time management actually means. Not hustle. Not optimisation. But peace, presence, and intentional living.

In this conversation, Elizabeth shares how she became a time management coach by first fixing her own unhealthy relationship with work, why most entrepreneurs struggle more once they leave corporate life, and how planning ahead is the thing that actually creates flexibility, not restriction.

We also dive into motherhood, shifting capacity, lowering expectations without lowering standards, and navigating the rise of AI without losing your voice, creativity, or sense of worth.

If you’ve ever felt overwhelmed by freedom, guilty when you rest, or stuck reacting instead of leading your life, this episode will bring clarity, calm, and perspective.

• Why the flexibility of entrepreneurship often drives us insane (and what to do about it)
• The "infinity pool" model that will revolutionize how you think about your time
• The top three time management challenges almost everyone faces but thinks are unique to them
• How to translate your values into concrete actions on your calendar (not just vague intentions)
• What having two young children has taught a time management expert about lowering expectations and radical prioritization
• The surprisingly emotional reality of running a business in the age of AI (and why your human value matters more than ever)

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I'm about to tell you something that might sting a little: you've been planning your years completely backwards. And it's costing you everything.

Here's what I see every single January, and maybe you'll recognize yourself in this: You're setting bold revenue goals, mapping out launches, planning content calendars. It all looks perfect on paper. You're ambitious. You're strategic. You're ready to make things happen.

But by March? You're exhausted. By June? You're behind. And by September, you're lying awake at night wondering why this business you built to give you freedom feels like it's running you instead of supporting the life you actually want to live.

Sound familiar?

Here's the thing: after years of doing this work myself and with hundreds of ambitious women just like you, I've discovered something radical. The problem isn't that you're not disciplined enough. It's not that you're not working hard enough. The problem is the planning methodology itself.

We've been doing this backwards. We plan business first. And then we try to squeeze our lives into whatever's left over.

In this episode, I'm sharing part of  my framework from my Plan Your Ideal Freedom Year workshop, the methodology that's changed everything for me and the women I work with. And it starts with a simple but powerful flip: what if you built your business around your life instead of fitting your life around your business?

If you're in your 40s or 50s like me, juggling aging parents, kids launching into adulthood, your own health becoming more complex, and a business that seems to demand more every single year,  this isn't just a nice idea. This approach is necessary. It's how you stop optimizing and start actually living.

• Why everything you've been taught about business planning is backwards (and why it's leading you straight to burnout, resentment, and a business that consumes your life instead of supporting it)
• The 6-step reverse planning methodology I use to claim my life first, then build my business around my actual capacity, not some fantasy version where nothing goes wrong
• How to choose your word for the year that becomes your North Star (mine is "golden" for 2026, and I'll tell you exactly why)
• The non-negotiable first step that most ambitious women skip and why skipping it is stealing your energy, creativity, and joy
• Why women in their 40s and 50s must plan differently. Your energy, responsibilities, and wellbeing require a new strategic approach.
• The holistic life planning process I created with LifePilot to make sure your health, relationships, and personal growth don't get sacrificed on the altar of business success

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We don’t start businesses so we can work nonstop.

We start them for freedom, flexibility, creativity, and time with the people we love.

And yet… so many women find themselves doing everything but that.

In this week’s episode of the LifePilot Podcast, I’m joined by Marisa Twentyman, founder of Dirty Copy — a personality-packed copywriting studio and home of the viral Dirty Chats podcast.

What makes her story so refreshing is not just how fast she built her business… but the life she built around it.

After leaving teaching, teaching herself copywriting through YouTube, working during nap times, and rebranding into the cheeky, bold identity she's now known for, Marisa grew quickly. 

Instead of scaling into burnout, she chose something radical: She designed her business to support 3.5 months living in France with her family. She worked on her terms - a few client sessions, one website project - woven seamlessly into lakeside afternoons, long French dinners with locals, learning the language, and building a life around what mattered most.

If you’ve ever felt the slow pull of a life that once felt like freedom but now feels like a quiet prison… this conversation is for you. Not to convince you to sell everything. 

But to remind you: you already have the right to imagine something deeper. And sometimes, all it takes is the courage to take the first step, even without a map.

What You'll Learn:

• How Marisa went from high school English teacher to booked-out copywriter 
• What's actually selling in the course landscape right now after her recent launch sold 3 courses versus 77 in one weekend
• How she made three and a half months in France financially possible just 18 months into her business
• Her honest struggle with being a goal-driven mom entrepreneur versus societal expectations of motherhood
• The mindset shift that helps her post consistently on social media even when she never feels like it

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We’ve been conditioned to believe that being a successful woman in business means juggling everything — the kids, the clients, the emails, the laundry, the launch, the life.

But what if the real power move isn’t doing more… it’s doing less?

Sometimes the strongest thing you can do isn't proving you can handle it all, it's having the courage to ask for help.

This week on the LifePilot Podcast, I sit down with Brittany Bettini—CEO, author, and the woman who went from scrubbing toilets as a single mom on food stamps to building a thriving virtual assistant agency that serves 70+ industries worldwide.

Brittany's story is one of transformation, resilience, and radical self-trust. She knows what it's like to feel completely overwhelmed, to cry in the shower wondering if entrepreneurship is sustainable, and to believe that asking for help means you're not strong enough. But through her journey, she discovered something revolutionary: delegation isn't a sign of weakness, it's the ultimate act of self-leadership.

In this episode, Brittany shares her "lazy CEO" philosophy, the life audit that helps you figure out what to delegate first, and why building a team became one of the most healing experiences of her life. We also talk about the myth that women have to "do it all," how to vet and trust virtual assistants, the role of AI in a human-centered business, and why giving your team permission to make decisions might be the smartest move you ever make.

Whether you're a solopreneur drowning in admin tasks, a parent trying to balance it all, or someone who just knows there has to be a better way—this conversation will give you permission to stop doing everything yourself and start building the business (and life) you actually want.

• The biggest myth holding women entrepreneurs back and why "doing it all yourself" is keeping you stuck
• Why “lazy CEO” actually means “highly strategic CEO”
• How to overcome the control trap and start trusting your team with the keys to your kingdom
• The truth about AI vs. human support and why you need both in your business

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Let me be really honest with you about something: I used to worry that hitting 40 meant my best work was behind me.

I'd see all the messaging out there — the obsession with youth, the subtle (and not-so-subtle) ways our culture tells women that getting older means becoming less relevant, less powerful, less... everything.

But then I started paying attention to the women I actually admire. The ones building multimillion-dollar businesses, leading movements, living their most vibrant lives. And guess what? They're all in their 40s, 50s, and beyond.

So this episode is about something I'm currently obsessed with: longevity. I break down six longevity pillars every woman entrepreneur needs if she wants to build a business that thrives and a body that carries her powerfully through the next four decades.

If you're exhausted, foggy-brained, and running on fumes, you're not going to execute even the best strategy effectively. And here's the thing that blows my mind: 80% of longevity comes from the basics, not fancy treatments or expensive procedures, but fundamentals available to all of us.

By the end, you’ll walk away with simple, doable shifts that will dramatically transform your energy, focus, clarity, creativity, resilience, and leadership — inside and outside your business.

• Why women over 40 are actually more successful as entrepreneurs (and the research that proves it)
• The 6 longevity pillars that will transform your energy, focus, and leadership (deep sleep, ditching sugar/grains/dairy, intermittent fasting, strength training, stress management, and social connection)
• The truth about strength training for women over 40 (and why it's non-negotiable for maintaining muscle, bone density, and cognitive function)
• How protecting your peace isn't selfish, it's essential for your longevity and business success
• Why partying with your girls in fabulous frocks is actually medicine (yes, really. There's science behind this)

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Sometimes freedom isn’t about adding more, it’s about releasing what no longer serves you.

This week on the LifePilot Podcast, I’m honored to speak with Genine Howard—entrepreneur, mentor, and world traveler—who chose a path most of us only whisper about in quiet moments: she let go of it all. 

The house. The cars. The furniture. One suitcase per person. And with her family, she crossed half the globe to build a new life on a quiet Greek island.

I recently saw a post she made on Instagram that stoped scrolling and got me booking her on my podcast: Genine and her family had sold everything, the house, the cars, the furniture, packed one suitcase each, and moved to the other side of the world.

What began as a simple wish to step off the hamster wheel became a full rebirth of wealth, of purpose, of joy. She learned to navigate visas and unfamiliar streets. 

She sat with culture shock and chose curiosity over fear. She traded certainty for possibility, pausing her business, teaching herself crypto, creating a whole new business and rediscovering what it means to live, not just perform. 

Her story isn’t about escaping. It’s about returning to herself, to her family, to a life that breathes. 

If you’ve ever felt the slow pull of a life that once felt like freedom but now feels like a quiet prison… this conversation is for you. Not to convince you to sell everything. 

But to remind you: you already have the right to imagine something deeper. And sometimes, all it takes is the courage to take the first step, even without a map.

What You'll Learn:

• Why Genine and her family decided to sell everything and leave Australia for Greece
• The surprising reality (and synchronicities!) behind their move abroad
• How taking a business sabbatical led to a whole new path in wealth creation
• What it takes to homeschool and raise globally minded kids while living abroad
• How Genine rebuilt her relationship with money, learning to grow wealth instead of just making income
• Why simplicity, community, and intuition became her new success metrics

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I'm about to tell you something that might sound completely backwards: making less money could actually help you make more money.

I know. It sounds wild. But hear me out.

If you're drowning in offers, exhausted from managing multiple programs, constantly context-switching and never really excelling at anything... this episode is your wake-up call.

Because here's what I've learned after 16 years in business: sometimes the most powerful thing you can do isn't add more. It's subtract.

In this episode, I’m breaking down the uncomfortable truth about why doing more is probably costing you clients, clarity, and your sanity — and how to flip that narrative so your business starts working for you again.

By the end, you'll understand why clarity is currency, how the "multiplication trap" is sabotaging your success, and you'll have a concrete roadmap to simplify your offers without losing income (actually, you'll probably make more).

What You'll Learn:

• Why adding more offers is actually making you less money (and the shocking research that proves it)
• How task-switching between multiple offers is destroying 40% of your productivity
• What the "multiplication trap" really costs you (mental load, diluted marketing, and lost opportunities)
• Why being known for ONE thing will make you more money than being a generalist (and how to choose that thing)
• How simplification creates better results, clearer messaging, premium pricing, and actual freedom in your business
• What happens when you focus on profit over revenue (and why most entrepreneurs are looking at the wrong numbers)

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