Lighting For Profits

Discover how outdoor lighting businesses can generate more qualified leads, book more projects, and increase revenue using targeted online advertising and proven marketing strategies. In this episode, we break down what's working today to help lighting contractors attract the right customers and grow with confidence.

What if every missed call was costing you money? In this episode, Aaron Cooper, CEO of Sameday AI, shares how AI is transforming the home service industry by answering calls 24/7, capturing more leads, booking more jobs, and creating a better customer experience—without adding more staff. Whether you're a contractor, home service business owner, or entrepreneur looking to work smarter, you'll discover practical ways to use AI to grow your business, improve operations, and gain more freedom.

For six years, he's been a devoted husband to Becca and a proud father to two beautiful daughters. Whether in fitness, business, family life, or the lighting industry, he believes in one simple principle: show up every day and get 1% better. Join us as we dive into his journey, lessons learned, and the mindset that fuels growth both personally and professionally. And when he's not working or spending time with family, you'll probably find him chasing ducks in the great outdoors.

Join Ryan Phillips, a CEDIA industry professional with over 20 years of experience in Audio/Video Design, Automation, Lighting, Shades, and Construction. In this podcast, Ryan shares insights on creating seamless technology experiences that enhance both residential and commercial spaces without compromising design. From outdoor living solutions and smart home innovation to elegant system integration, each episode explores how technology can deliver exceptional performance while remaining beautifully invisible. Whether you're an integrator, designer, builder, or homeowner, you'll gain practical knowledge and industry expertise to help you create spaces where technology and design work together effortlessly.

In this episode, we sit down with the Chief Sales & Marketing Officer of Holidynamics to explore the business behind some of the most spectacular holiday displays across North America. With over 13 years of experience in the holiday lighting industry, our guest shares insights into working with zoos, theme parks, botanical gardens, attractions, retailers, and professional installers throughout the U.S. and Canada. Discover how Holidynamics develops and tests commercial-grade holiday lighting and décor through its own installation division, ensuring products perform in real-world environments before reaching customers. From creating unforgettable holiday experiences to driving innovation in the lighting industry, this conversation shines a light on what it takes to bring seasonal magic to life.

In this episode, we sit down with Jim Hardaway, Chief Operations Officer of Novelty Lights, to talk about leadership, operational excellence, and the evolution of the lighting industry. With over 36 years of experience across entertainment lighting, architectural solutions, seasonal products, and global sales strategy, Jim shares valuable insights on scaling businesses, driving profitability, and leading with vision in a competitive market.

From a small two-person team in Covington, Louisiana to experiencing accelerated growth through learning, mentorship, and consistency — this podcast shares the real journey behind building in the lighting industry. Hear stories about humble beginnings, challenges, business growth, and the lessons learned along the way with the help of Landscape Lighting Secrets and Ryan Lee.

In this powerful episode, we sit down with Sean Michael Crane — founder of Unstoppable 365, bestselling author, keynote speaker, and host of the Unstoppable Mindset Podcast. From battling addiction, depression, and hopelessness to building a life of purpose and impact, Sean shares the mindset shifts and self-mastery principles that changed everything. Discover how to break free from limitations, unlock your true potential, and develop the unstoppable mindset needed to win in business, relationships, and life. Sign up page for listeners: https://unstoppable365.com/protocol . Discount code is “ LLS “ to lower the monthly fee to $47.

What does it really take to scale a business?

Join Ron Callis as he shares proven insights on marketing, brand-building, and sustainable growth. Learn how One Firefly became a top player in the custom integration industry—and how you can apply these lessons to your own journey.

Dan Platta brings a fresh, no-BS take on small business finances—mixing real-world experience with a sense of humor that keeps things fun. From scaling home service businesses to diving deep into bookkeeping strategies, Dan breaks down the numbers in a way that actually makes sense. If you're serious about growing your business but don’t take yourself too seriously, this podcast is your go-to for smart insights, practical tips, and a little nerdy fun along the way.