HBR On Leadership

LinkedIn Co-Founder Reid Hoffman on Innovating Amid Volatility


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If uncertainty and turbulence are the new normal, how does that change the way we lead?

In this episode, LinkedIn co-founder Reid Hoffman explains how ongoing volatility can be transformed into an opportunity for innovation.

“So there’s a couple places where structurally you should look at the opportunities. One is the classic aphorism, ‘never waste a good crisis,’” he tells Adi Ignatius, host of HBR’s The New World of Work video series. “Everything’s volatile, it’s been shaken up some. Try to predict where it’s going in this volatility and skate to where the puck is going, not where it is.”

They also discuss why it’s important to align the social impact of your innovative activity with your business mission, and why your talent is the true differentiator that will make or break your team’s success.

Key episode topics include: leadership, business and society, collaboration, teams, talent development, technology, social impact, purpose, organizational culture, decision-making, entrepreneurship, innovation, LinkedIn, and experimentation.

HBR On Leadership curates the best case studies and conversations with the world’s top business and management experts, to help you unlock the best in those around you. New episodes every week.

  • Watch the original episode of The New World of Work: LinkedIn Cofounder Reid Hoffman on Innovating for an Uncertain Future (Jan 2022)
  • Find more episodes of The New World of Work on YouTube.
  • Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org.
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