"Position yourself for the role you want, not the role you have. Focus on your future self and the skills you need to get there."

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🔗  Connect with Karen: LinkedIn

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In this weeks episode of the Career Confidence Podcast, Georgie chats with LinkedIn expert Karen Tisdell about the secrets to mastering LinkedIn. With over 15 years of experience in writing LinkedIn profiles and helping professionals stand out, Karen shares her top strategies for transforming your LinkedIn presence. From crafting a compelling profile to effective networking and content creation, Karen's advice is invaluable for anyone looking to leverage LinkedIn for career growth and personal branding. Tune in to learn why "your profile is more important than your resume" and how to make LinkedIn work for you.

Karen Tisdell is a renowned LinkedIn profile writer and trainer with over 15 years of experience. She started her career in recruitment before transitioning to help professionals enhance their LinkedIn presence. Karen's expertise has made her a sought-after speaker and trainer, working with organizations like the Australian Institute of Management and Social Media College. Her practical advice and hands-on workshops have helped countless individuals and businesses harness the power of LinkedIn for career advancement.

Top Takeaways:

Your Profile is Your First Impression: Karen emphasises the importance of having a well-crafted LinkedIn profile that highlights your skills and future aspirations rather than just past experiences.

Intentional Networking: Connect with purpose. Personalise your connection requests and engage meaningfully with your network to build strong professional relationships.

Content Creation is Key: Position yourself as an expert by sharing valuable insights and information. Focus on giving rather than selling, and use your content to pull opportunities towards you.

Leverage LinkedIn Features: Utilise LinkedIn's skills section, reorder your skills for maximum impact, and make sure your headline is keyword-rich to increase your visibility to recruiters and potential employers.

Timestamps:

0:01 – Introduction and initial technical setup

4:06 – Catching up and Karen's recent activities

5:03 – Why LinkedIn profiles are crucial for career advancement

8:21 – Karen's career journey and passion for LinkedIn

10:59 – Common mistakes people make on LinkedIn

13:25 – How to optimise your LinkedIn profile for future roles

18:11 – The importance of a professional and current profile picture

20:05 – Maximising the LinkedIn skills section

23:45 – Effective networking strategies on LinkedIn

31:50 – Content creation tips for LinkedIn

36:23 – The power of voice notes in LinkedIn messaging

41:44 – Predictions for LinkedIn's future and new features

46:02 – What's next for Karen Tisdell

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