Learn how to build a LinkedIn content strategy that actually works for your personal brand. As a ghostwriter and strategist, I’ll show you how to define your ideal client, map their challenges, create four content pillars, and use social proof effectively. Walk away with a simple framework to attract clients and show up confidently.

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Hiring a content writer for your small business can feel overwhelming.

What if they create more work instead of saving you time?

In this episode Julia Zatta breaks down how to prepare before you outsource, the exact questions to ask potential collaborators, and the red flags to avoid so you don’t get stuck micromanaging your content partner.

Looking for a content writer to support your small business?

Book a visibility call: https://tidycal.com/julia-zatta/linkedin-strategy

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Hot takes don’t have to be clickbait or chaos. In this episode, I break down how to share strong opinions on LinkedIn in a way that attracts the right audience, builds trust, and positions you as an authority, without alienating your ideal clients. Share your thoughts in the comments or DM me on LinkedIn and tell me about it.

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If you’ve been searching for a marketing strategy for small business that saves time and delivers results, this episode is for you.

I’m sharing my top picks from the Shortcut Suite Bundle, including private podcasting tools, a 90-day visibility plan GPT, an opt-in page copy bot, and my own LinkedIn content humanizer. You’ll learn how I’m using these tools in my own business to streamline content creation, improve lead generation, and strengthen my brand. The best part? You can grab them free for a limited time.

Get the Shortcut Suite here (for free): https://www.gotocoach.club/a/2148150858/dXB3Ktfz

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If you’re still winging your LinkedIn content, staring at a blank doc every week and hoping inspiration strikes, this episode is for you. I’m walking you through the exact system I use as a LinkedIn ghostwriter to create and schedule high-quality LinkedIn content for my clients.

You'll learn:

• My go-to tech stack (including free tools)
• How I draft, organize, and schedule posts
• Why a repeatable system saves you time and brainpower

Want the plug-and-play version of this workflow? Grab my Kickstart Content Calendar for $47: https://juliazatta.mvsite.app/products/offers/view/1180155

You get a system you can implement on repeat, including post templates, strategic content themes, and a content tracker to simplify your process.

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Feeling stuck on what to post on LinkedIn?

In this episode, Julia Zatta shares her go-to content repurposing strategy for service providers. You’ll learn how to reuse blogs, emails, and videos to stay visible without burning out, and actually turn your content into clients.

🎁 Download the free LinkedIn Content Repurposing Blueprint:

https://juliazatta.mvsite.app/products/offers/view/1180838?coupon=FREE

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Wondering why your LinkedIn feed is showing you posts from 3 weeks ago?

In this episode, I break down the 2025 LinkedIn algorithm changes and what they mean for business owners, coaches, and service providers using LinkedIn for visibility.

You’ll learn why your feed is full of old posts, what content the algorithm prioritizes now, and how to create posts that actually get seen.

Sources cited in this episode:

Richard van der Blom: https://www.linkedin.com/in/richardvanderblom/

Ivana Todorovic: https://www.linkedin.com/in/ivanatodorovic/

Hootsuite July article: https://blog.hootsuite.com/linkedin-algorithm/

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LinkedIn ghostwriter and strategist, Julia Zatta, shares how to collect and use LinkedIn recommendations and client testimonials to build trust and attract leads on LinkedIn. Learn how to create a SMILE file, request standout reviews, and repurpose testimonials in your content to support your visibility and personal brand.

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In this episode, I share practical tips for developing a strong tone of voice in your LinkedIn posts. If you're trying to stand out on LinkedIn and sound more like you, so you can attract right-fit clients, this episode will help. You'll learn 7 copywriting techniques you can apply to your content today.

Found this episode helpful? You’ll love my emails!

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If networking on LinkedIn feels awkward or fake, this episode is for you. I’m sharing simple ways to connect through comments, DMs, and coffee chats, without cold-pitching or sounding like a bot. Learn how to build real relationships that strengthen your brand reputation by showing up as you. 

Found this episode helpful? You’ll love my emails!

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LinkedIn: https://www.linkedin.com/in/julia-zatta

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TikTok: https://www.tiktok.com/@juliazatta_copywriter