Are you posting consistently on social media but struggling to turn followers into leads?

In this episode, I share a simple way to connect your content to your email marketing so your posts do more than generate likes and engagement. You'll learn how to think about content as part of a client journey, create stronger calls to action, and guide followers from social media onto your email list.

I also share insights from my own email analytics and explain how those insights help me create content that attracts subscribers and nurtures them into clients.

If you're ready to stop posting random content and start building a simple funnel that turns followers into subscribers, you won't wanna miss my upcoming training: From Likes to Leads. You'll get early access and exclusive early-bird pricing when registration opens.

Join the From Likes to Leads Masterclass waitlist: https://juliazatta.myflodesk.com/likes-to-leads-waitlist

Submit a question for a future show:

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

In this episode of LinkedIn for Entrepreneurs, I’m joined by author, ghostwriter, and self-publishing expert Lynn "Elikqitie" Smargis to talk about why writing a book can completely change how people see your authority online.

We cover the biggest differences between self-publishing, hybrid publishing, and traditional publishing, plus the mistakes most first-time authors make before they even start writing. Lynn also shares why niching down matters, how to structure your book with a clear outline, and the publishing horror stories every entrepreneur should know before signing a contract.

If you’ve ever thought about writing a book to support your personal brand, credibility, or business growth, this episode will save you a lot of time, stress, and confusion.

Join Lynn's Skool Community - Publishing for Leaders

Listen to - Self-Publishing for Professionals

Follow Lynn Smargis on LinkedIn

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

Thinking about using LinkedIn to attract clients, but not sure where to start?

In this listener Q&A episode, Julia answers a question from a yoga and somatic educator who wants to attract both individual students and corporate wellness clients.

Before you create a single post, there's one important question to answer: are your ideal clients actually on LinkedIn?

In this episode, you'll learn:

• How to determine whether LinkedIn is the right platform for your audience

• The difference between marketing to individuals (B2C) and organizations (B2B)

• How to research potential clients before creating content

• Why your LinkedIn profile matters before you start networking

• How Sales Navigator can help you find decision-makers inside companies

Resources mentioned in this episode:

• 16 LinkedIn Post Ideas (free download)
• Linkedin Profile Glowup
• Power hour consultation

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

Ever feel trapped on a content treadmill? You aren't alone. Last week, a client was completely relieved when we turned one email into two high-performing pieces with zero extra effort.

The truth is, your audience only sees about 1% to 10% of what you post. Stop starting from scratch and learn how to get more mileage out of your ideas.

In this episode, we cover how to repurpose the content you have already created into engaging LinkedIn posts that save you loads of time and keep your content calendar topped up.

Connect with Julia:

• Work With Me: Ready to hand over your content? Book a discovery call
• DIY Strategy: Grab the LinkedIn Content Repurposing Blueprint.

Love the show? Leave a 5-star review on Apple Podcasts! ⭐⭐⭐⭐⭐

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

You can post consistently and still struggle to attract clients on LinkedIn.

In this episode, I break down one of the biggest mistakes I see business owners make: building content for the wrong network.

You’ll learn how to:

• Use LinkedIn analytics to understand your audience
• Build a network that supports your business goals
• Find and connect with the right people
• Turn LinkedIn into a relationship-building platform instead of a content-dumping ground

Plus, I share practical networking tips you can start using this week.

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

Posting consistently on LinkedIn but still not attracting clients?

In this episode, content expert Julia Zatta explains why weak positioning could be the real issue. Learn how to audit your last 5 LinkedIn posts to understand why your content may not be converting. Then learn how to tweak your hooks so your content immediately tells the right people: “This is for you.”

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

If you think more engagement equals more clients on LinkedIn, think again. In this episode, I break down how the feed has changed, why your audience might not be engaging, and what to focus on instead. We’re talking visibility, silent buyers, and how to build real opportunities beyond just posting.

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

If you’ve been overthinking your LinkedIn content or struggling to show up consistently, this episode breaks it down into a simple, actionable plan.

You’ll learn exactly how to approach a week of LinkedIn content like a ghostwriter, with five strategic post ideas designed to build visibility, spark engagement, and position you as a leader in your space. This episode focuses specifically on your personal profile, where personal branding and connection matter most.

If you try any of these post ideas and get stuck, send a message on Instagram or LinkedIn for support.

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

Are you on LinkedIn because your audience is actually there… or because you feel like you should be?

In this episode, I break down how to decide whether LinkedIn is the right platform for your business based on your audience, your goals, and your overall content strategy.

Using real client examples, I walk you through when LinkedIn makes sense, when it doesn’t, and how different platforms like Instagram and email can work together to support your visibility, lead generation, and brand positioning.

If you’re a coach or solo entrepreneur trying to figure out where to focus your content efforts, this episode will help you stop guessing and start building a strategy that actually works.

Book a call with me: https://tidycal.com/julia-zatta/clarity-call

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

You know LinkedIn could bring you clients.

You want to show up.

But when it’s time to post… You freeze.

In this episode, you’ll learn 5 mindset shifts I use with my clients to help build their visibility muscle. So you can stop overthinking every word or relying on AI to “fix” your ideas.

If LinkedIn feels more intimidating than it should, this will help you reset and start posting with confidence.

Want help putting this into practice?

Check out my 7-Day LinkedIn Visibility Sprint and write 7 posts with my guidance so you can finally hit publish with confidence.

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint