In this episode of the Social Selling Show, Will and Daniel go through the exact steps you need to take to make your LinkedIn profile stand out, generate inbound sales leads, and add trust to your buyers.

Resources:

* Canva.com – a free online graphic design software

* Fiverr.com – an online freelance service marketplace

* Will and Dan’s LinkedIn Profiles

Transcript:

Will Barron:

Welcome to the social selling show with myself Will Baron and the king of social selling Daniel Disney. Daniel, how’s it going, sir?

 

Daniel Disney:

It’s going good, Will. Excited to be back for episode two.

 

Will Barron:

Episode two. And this one is, there’s going to be a lot of bang for buck on this one. So I feel like we’re going to cover LinkedIn profile. I feel like once you get it right once and tell me if I’m wrong, I feel [hesitating 00:00:22] as I say this, we don’t need to update it all that often. It’s not like the new content strategies and new this and video messages and all this kind of stuff. Am I fair in saying that once we get the gist of all it in profile, right we’ve done a lot of the hard work up front.

 

Daniel Disney:

No you really are right. It’s one of those things not like content you’re sharing every day, messages you’re sending every day with your profile, but little tweaks every so often. Because there will be things that are relevant to update it with once you’ve done the bulk of it, that will be at a set [area 00:00:49] and stay for the long term. And it will have a big impact. So yeah, I’m excited to dig into that today.

 

The Point of Having a LinkedIn Profile, No Matter Your Area of Expertise · [01:14]

 

Will Barron:

Okay, cool. So let’s start with the end in mind here. What is the, this is a stupid open ended question and there’s a point to it though. So I don’t want to put words in your mouth, what is the point of a LinkedIn profile? Considering that five years ago, you’d use it to get recruiters on board to get new jobs it was essentially a CV online. What is the point of a LinkedIn profile today as we record in 2021?

 

Daniel Disney:

I mean, the point is whatever you need to get from it. So if you need to get a job, then that’s your goal. And your goal is to use it to impress recruiters and hiring managers etc. If and this is the social selling show, if your goal is to sell if your goal is to generate customers, inbound leads sales then obviously the end is your customer. It’s them, your prospects and customers they are the people you want to make it relevant for. And that is what most people don’t do. And we’ll cover the how and the why. But a lot of them are focused on them as the individuals, the salesperson, and their profiles are not written in a way that’s supposed to be attractive to the prospect and customer.

 

Having s Buyer Facing LinkedIn Profile · [02:31] 

 

Will Barron:

And how does that look practically? Because my profile, we could do this actually, I don’t know if you can pull up my profile on your screen. Well maybe we’ll go through that later on in the show. Because mine’s not great. I had Viveka von Rosen on the salesman podcast. This was a couple of years ago now.