Building Better Humans Project

Listener Content - The Role of Failure in Success


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Embracing Failure as Part of Success

Are you avoiding failure? In this thought-provoking episode of the Building Better Humans Project podcast, host Glenn, challenges our conventional understanding of failure. Rather than seeing failure as the opposite of success, Glenn reframes it as an essential component of the journey toward achievement. Every person you admire has likely failed more times than most people have even attempted something new. The difference? They didn't let failure define them—they transformed it into feedback, fuel, and stepping stones toward their goals.

This episode dives into how failure is simply data—information telling you that something about your approach needs adjustment. Just as we don't criticize babies for falling when learning to walk, we shouldn't expect perfection from ourselves on first attempts. Through personal stories from business setbacks to challenges on the Kokoda Track, Glenn illustrates how his own failures became the foundation for his current success.

Timestamps and Key Takeaways:

**01:15** - Redefining failure as feedback rather than a final outcome
- Failure provides data about what didn't work in your approach

**03:30** - Glenn's personal failures after leaving the Army and how they shaped his business
- Financial mistakes and marketing missteps became learning opportunities

**05:20** - Examples of famous "failures" like Michael Jordan and Thomas Edison
- Jordan missed 9,000+ shots but kept shooting
- Edison found 10,000 ways not to make a lightbulb before succeeding

**07:45** - Four-step framework for turning failure into fuel
1. Reframe the meaning: Ask "what's the lesson?" instead of "why me?"
2. Extract the lesson: Document what you'll do differently next time
3. Take immediate action: Don't dwell in failure; maintain momentum
4. Build resilience through repetition: Regular exposure reduces fear

**10:30** - Weekly challenge: Write down your last failure and extract three lessons

Ready to transform how you handle setbacks and use them as catalysts for growth? This episode offers practical strategies to reframe your relationship with failure. Whether you're struggling with professional challenges, personal setbacks, or fear of trying something new, Glenn's insights will help you see failure not as a dead end but as a detour pointing toward growth. Listen now and discover why the only true failure is quitting.

 

The Building Better Humans Project is brought to you by ADVENTURE PROFESSIONALS. Visit www.adventureprofessionals.com.au

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Building Better Humans ProjectBy Glenn Azar

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