How do you stay relevant, authentic, and thriving in a constantly evolving music industry? Recorded live at the Somers Capital 2024 Black Tie Holiday Event, this episode features a high-energy conversation with the legendary Ying Yang Twins, D-Rock and Kaine. Rich Somers dives into their incredible journey, from hustling in the pre-internet days to collaborating with icons like Lil Jon and Britney Spears.

The Twins share their story of grinding on the streets, building their fanbase one person at a time, and staying true to their roots. They reflect on the pivotal moments that shaped their careers, the power of live shows in an artist’s success, and their unfiltered take on today’s music industry.

Whether you're an entrepreneur, creative, or fan of their music, this episode offers valuable lessons on resilience, authenticity, and what it takes to sustain a legacy.

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