“Forging Elite Fitness®” has been part of the CrossFit brand since 2003. And now, it’s representing CrossFit front and center once again after a few years of lurking behind the scenes. But what does it really mean? And what doesn’t it mean? And why are we bringing it back? 

In this show, Denise Thomas is joined by Nicole Carroll, Craig Howard, and Jocelyn Rylee to unpack the phrase that debuted its revival tour this week in our new “Forging Elite Fitness” video and accompanying article. They’ll talk about where the misunderstanding often lies: Is it only about Games athletes? Is “elite” too aggressive? Or does it perfectly capture what CrossFit does for anyone who walks through the door, from grandparents to Games competitors?

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