It’s an exciting time for the fitness industry, with broad trends coalescing around topics like longevity, wellness, preventive care and others that are particularly resonant for fitness over 50.So what does the new year hold for all of this?Well, I’m lucky today to share a conversation about all of this with one of the people behind the Connected Health & Fitness Summit, which is planned for February in Los Angeles.The event’s website says its mission is to “redefine healthcare by placing fitness, wellness, and technology at its core. We’re driving the next wave of innovation by bringing together 450+ C-Suite leaders to shape how we move, recover, and live healthier lives.”It’s interesting stuff, and I know you’ll enjoy this look head. Resources <a href='https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2025'>Connected Health & Fitness Summit 2025</a> <a href='https://www.linkedin.com/in/cara-fautley-172b0212b/'>Cara Fautley on LinkedIn</a> Discount Code to Summit: PODCAST10 for 10% off individual admission <a href='https://primefitcontent.com/'>Prime Fit Content</a>

It’s an exciting time for the fitness industry, with broad trends coalescing around topics like longevity, wellness, preventive care and others that are particularly resonant for fitness over 50. So what does the new year hold for all of this? Well, I’m lucky today to share a conversation about all of this with one of the people behind the Connected Health & Fitness Summit, which is planned for February in Los Angeles. The event’s website says its mission is to “redefine healthcare by placing fitness, wellness, and technology at its core. We’re driving the next wave of innovation by bringing together 450+ C-Suite leaders to shape how we move, recover, and live healthier lives.” It’s interesting stuff, and I know you’ll enjoy this look head. Resources Connected Health & Fitness Summit 2025 Cara Fautley on LinkedIn Discount Code to Summit: PODCAST10 for 10% off individual admission Prime Fit Content

It’s an exciting time for the fitness industry, with broad trends coalescing around topics like longevity, wellness, preventive care and others that are particularly resonant for fitness over 50.So what does the new year hold for all of this?Well, I’m lucky today to share a conversation about all of this with one of the people behind the Connected Health &amp; Fitness Summit, which is planned for February in Los Angeles.The event’s website says its mission is to “redefine healthcare by placing fitness, wellness, and technology at its core. We’re driving the next wave of innovation by bringing together 450+ C-Suite leaders to shape how we move, recover, and live healthier lives.”It’s interesting stuff, and I know you’ll enjoy this look head. Resources <a href="https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2025" rel="noopener noreferrer">Connected Health &amp; Fitness Summit 2025</a> <a href="https://www.linkedin.com/in/cara-fautley-172b0212b/" rel="noopener noreferrer">Cara Fautley on LinkedIn</a> Discount Code to Summit: PODCAST10 for 10% off individual admission <a href="https://primefitcontent.com/" rel="noopener noreferrer">Prime Fit Content</a>

Longevity, Ozempic and Other Trends Shaping Fitness Now, Connected Health & Fitness Summit

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: <ul><li>Stand out in a crowded fitness market</li><li>Connect with older clients who value quality</li><li>Build trust through storytelling and clarity</li><li>Keep members engaged and coming back</li></ul> Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: <a href="https://primefitcontent.com/">https://primefitcontent.com</a>

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Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming back Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week. 💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: https://primefitcontent.com

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: <ul><li>Stand out in a crowded fitness market</li><li>Connect with older clients who value quality</li><li>Build trust through storytelling and clarity</li><li>Keep members engaged and coming back</li></ul> Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: <a href="https://primefitcontent.com/" rel="noopener noreferrer">https://primefitcontent.com</a>

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Longevity, Ozempic and Other Trends Shaping Fitness Now, Connected Health & Fitness Summit

Longevity, Ozempic and Other Trends Shaping Fitness Now, Connected Health & Fitness Summit

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