One of the biggest reasons why clients cancel their gym memberships is change. Clients generally don’t like change. It doesn’t matter if the change is positive; some people will always complain about it and leave.

Here at our gym, we recently undertook a major remodel where we changed everything. Unfortunately, this led to a massive loss of clients.

The good thing is some clients were coming back from the summer freezes, so we ended up with our delta even.   

But the point of this episode is how to mitigate client attrition due to change, especially change brought about by a coach leaving.

Tim and Randy share some invaluable lessons gym owners can learn on the best way to handle those inevitable changes in their gym.

Key Takeaways

- We are revamping our coaching program (01:25)

- Why clients leave (03:00)

- What went wrong with our remodel (06:38)

- Times of change drive attrition (08:05)

- Cultivating teamwork to minimize the impact of a coach leaving (10:07)

- Controlling the narrative around change (18:35)

- Don’t make price changes at the end of the year (23:41)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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