In honour of gift guide and roundup season, the topic of TASTE is front of mind for all of us, whether we know it or not. In this episode, we unpack:

• What means to “have taste” vs. “make taste”

• How much of what we see/perceive as “taste” is actually just copying someone else’s

• The difference between a curator and a creator

• Taste and influence as adjacent (but not mutually exclusive)

• Rejecting the “good taste/bad taste” binary

Annnnnd then we explore:

• Learning how to describe what you like

• Taste as a product of self-knowledge

• An argument against gatekeeping the good stuff

• Why being mainstream isn’t tasteless

Other topics include: finishing our Spanish visa journey, starting Spanish lessons, our owned media platform plans, the Charli XCX Substack discourse, and the infamous pink J.Crew sweater.

This episode is brought to you by Liv Rollings, the marketing gal for creative entrepreneurs who think too much about marketing, but care too much to stop. On December 4th, Liv is running a free live workshop for creatives called But First, Marketing where you’ll do a live build of a marketing strategy that you can take into 2026 that feels creative and fun to execute, combines it with strategy and helps you to prioritize it above your client work. Visit @livrollings on Instagram to learn more or sign up here.