LOIS IS BACK! We’re talking on 2x speed about all things messaging and sales, going in on topics like:

• Sales psychology, buyer types, and how to align your approach with the people you ACTUALLY want to attract

• What exactly a “marketing language bank” is and why you need one to build more confidence showing up and saying what you mean

• The antithesis to creative stagnancy and how to break free from feeling trapped in your own brand

• “Positioning” as a verb, reading the room and adapting your message for the current cultural climate

• Why the traditional “copy/paste” messaging strategies aren’t working anymore (and never really did)

• How to create messaging that can evolve with you as your opinions and perspectives shift

• The comparison trap that is THREADS! And the secret to letting negativity roll off

• How to actually engage in a healthy discourse online even when you disagree

• Why the trust of our community is so critical right now, and how to adapt our content in response to that (hint: it’s not just slapping a story into a sales email and calling it a day)

• Making the shift from competition → collaboration and the role strong messaging plays in being able to confidently share your community with others

• How we co-created the Uncategory method and what an aligned collaboration actually looks and feels like behind the scenes

We mention Uncategory 9834082 times so here’s the link to hop in, if you’re curious. It's currently $100 off until June 10!

(Here’s a link to Lois’ original episode from the last retreat if you want to binge our chaotic collaborative energy for another 60 minutes).