Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals.

Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire.

Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale. 

 

Hit PLAY to hear: 

• Bare Kind’s family business transformation 
• Why they decided to focus on profitability over growth 
• Their decision to work on their B Corp certification 
• How the certification has impacted the business 
• Lucy’s advice for business that want to get B Corp certified 

 

Key timestamps to dive straight in: 

[02:43] Changes in the business. 

[04:40] Focusing on profit ahead of growth. 

[07:52] Positives from bringing her partner into the business. 

[11:36] Fear of doing the certification process because it’s too much work. 

[14:41] A checklist for making your business better. 

[19:10] Leverage the B Corp network and put the work in. 

[24:03] Lucy’s Top Tips! 

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