Luke Carlson (Luke[@]DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States.

Luke is a sought after speaker to businesses and leaders in a variety of industries. He has been into different speaking engagements such as Filex Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the Fitness Leaders Summit, China Fit, Mindbody Bold, and the Vistage Executive Summit.

Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level – check it out HERE

Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it's a MUST ATTEND for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff, Dr James Fisher and Luke Carlson), and life changing networking opportunities, which will retool and inspire you to take your personal training career to the next level and exceed your business goals – Register Here

Listen to Luke Carlson's other appearances on the podcast:

• Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training
• What Luke Carlson has Learned about Exercise after Collecting a Ton of Data and Running Large Scale Experiments
• James Fisher and Luke Carlson – The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person's Guide to Working Out
• Luke Carlson on How to Run and Scale Your Fitness Business in the Smartest and Most Effective Ways Possible
• Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business
• Luke Carlson – How To Delegate In Your High Intensity Strength Training Business
• Luke Carlson – How To Efficiently Utilise Your Exercise Machine Lines For Maximum Profit

In this podcast, we discuss how to promote your business in colleges/universities, strategies on hiring and on-boarding, and Luke's recent presentation at the Resistance Exercise Conference on how to attract and keep great personal trainers in your HIT business.

Learn how to build a successful high intensity training business and join the HIT Business Membership

For all of the show notes, links and resources - Click Here