There’s no LOL in the constitution! Today we unpack two recent studies around how using abbreviations in your marketing might be rly hurting ur biz and why “safety” is the hottest marketing tactic for the younger generation.

We cover:

• The difference between communicating casually vs. carelessly

•  An important debate about coffee cup lids

• How we feel about the new Spotify announcement around visible data

• An uptick in offers that promise “safety in the body”

• The partier to entrepreneur pipeline and how raging in our 20s helped us build more resilient relationships with our businesses

• Move abroad logistics like business operations and banking

And with six months of podcasting under our belt, we’re seeking feedback on what you’ve loved and want to see more of on the pod. Leave a comment below or shoot Xanthe a DM on Instagram!

SPONSORS:

It’s Launch Your Own Way season! This program had a massive impact on the success of our business over the last three years, and Kelsey is offering 10% off to our listeners with code LYTTC here.