Cathryn Stormont shares that good local SEO can still provide a lot of traffic.

Cathryn says: “Focus on local SEO.

With AI overviews and AI Mode dominating the SERPs, it's really important to focus on local SEO to try and maintain a certain level of traffic volume.”

Is this more relevant for certain types of businesses?

“There are businesses where their content is very much informational, like solicitors or accountants, where their blog content is being picked up by AI overviews dominating that space, which means their traffic volumes are starting to decrease. We're seeing that in lots of different sectors.

However, they have a local edge. They have a local office, and it's those local searches where people are looking for ‘solicitors in Brighton’, where the AI overviews are not being shown as much. It’s typically around 40% for those versus about 90% for informational-led content.

There's an opportunity to try and maximise that element, your local SEO, to try and get more traffic and keep that traffic up as much as you can.”