Make BIG Happen podcast with Mark Moses

Most CEOs chase revenue. The best inspect it every single week. Tom Barrett, Partner and Coach at CEO Coaching International, unpacks sales, hiring, and knowing when to let someone go. 



Discover the practical leadership habits and hard-earned lessons that separate consistently growing companies from those that plateau.

KEY TAKEAWAYS

00:00 Inspecting the business weekly prevents problems that monthly reports catch too late 

01:15 A struggling business is usually a people problem, not a numbers problem  

04:09 Daily five-minute check-ins catch problems long before month-end reports do 

08:25 Every CEO should inspect cash, revenue, and expenses every single week  

12:07 Consistent daily sales activity beats sporadic bursts of prospecting 

15:04 Prospecting slips first because it is the hardest, least comfortable sales activity 

19:12 Discount every sales forecast, then trust your own inspected number instead  

24:25 Recurring, mission-critical revenue commands the highest multiples at exit 

30:20 Waiting to remove the wrong person always costs more than acting fast 

31:21 Promoting your best salesperson into management rarely works out 

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RESOURCES MENTIONED

CEO Coaching International

https://ceocoachinginternational.com/ 

YPO (Young Presidents' Organization)

https://www.ypo.org/ 

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CEO Coaching International's coaching frameworks just won “Survivor 50.” 

Aubry Bracco, Strategic Marketing Consultant at CEO Coaching International, put those frameworks to the test. She shares how four “Survivor” seasons taught her to lead through uncertainty.

KEY TAKEAWAYS

00:00 Longevity in the game creates the conditions for a breakthrough

01:27 A perfect résumé was not enough to win “Survivor”

02:32 How you make people feel outweighs any strategic move

05:07 Control shifts from doing everything to shaping the environment

07:05 Decisions under uncertainty blend gut instinct, data, and reading people

10:23 Reframing uncertainty as opportunity creates a real advantage

14:18 Separating identity from performance takes deliberate practice, not willpower

17:38 Losing fast delivers the information needed to pivot faster

31:30 Persistence beats talent when nobody wants to do the reps

36:50 The next attempt could be the one that changes everything

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RESOURCES MENTIONED

CEO Coaching International

https://ceocoachinginternational.com/ 

"Built to Win BIG," Mark Moses’s book co-developed with Aubry Bracco, drawing on the leadership interviews referenced in this episode:

https://www.simonandschuster.com/books/Built-to-Win-BIG/Mark-Moses/9798891884304 

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Omani Carson, Founder and Chairman at Carson Group, built one of the most recognized wealth management firms in the country, and then realized the biggest barrier to the next level of growth wasn't strategy. It was him.

Omani walks me through the inner work that unlocked exponential business growth: confronting self-limiting beliefs, moving from a success mindset to an abundance mindset, and learning to live by design rather than by default. He shares how coaching reshaped the way he thinks, leads, and defines what's possible.

KEY TAKEAWAYS

00:00  Why the ceiling on your business is usually a ceiling on you

04:12  The difference between a success mindset and an abundance mindset

09:35  How blueprinting replaces default living with intentional design

14:22  What self-love has to do with scaling a wealth management firm

21:08  The coaching conversation that reframed a billion-dollar business as a lemonade stand

28:45  Why adding a zero requires exponential thinking, not incremental effort

35:17  How Carson Group went from $3B to $60B in AUM — and why $1T is next

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RESOURCES MENTIONED

Carson Group:

https://www.carsongroup.com 

#MakeBIGHappen #CEOCoaching #Leadership

Most CEOs think coaching means getting the right answers. Sheldon Harris built a twelve-year career proving the opposite.

Sheldon Harris, Partner and Coach at CEO Coaching International, talks about the operating principles that have guided hundreds of CEOs through growth, crisis, and reinvention.

From a warehouse manager job at Costco in Alaska to leading Cold Stone Creamery through explosive growth and a public food-safety crisis, Sheldon shares the moments that shaped how he leads and coaches today. 

He talks about getting fired the same day as his close friend and CEO Coaching International founder Mark Moses, why he believes the best leaders are humble and hungry, and the coaching principle he calls “meeting people where they live.”

He also unpacks a few of his most repeated operating principles, the ones his clients call the Sheldons, and explains why real transformation with a coach is never a single moment but an ongoing process.

KEY TAKEAWAYS

00:00 Character reveals itself most clearly under real adversity

01:22 Work ethic outweighs credentials when building a career

03:38 Great leadership adapts fast when familiar rules disappear

06:53 Guard your integrity like it defines everything you do

12:47 Owning a crisis builds more trust than hiding it

18:01 Behave today like the leader your future demands

24:32 Getting fired revealed exactly who he chose to be

32:35 The best performers share one trait: humble and hungry

39:01 Trust must be earned before real change happens

60:28 Meeting people where they live unlocks real coaching impact

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RESOURCES MENTIONED

“Great by Choice” by Jim Collins:

https://www.jimcollins.com/books/great-by-choice.html 

CEO Coaching International website:

https://ceocoachinginternational.com/

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Jonathan Sherrill, Founder of Waypoint, built Quicken Steel from a shuttered sawmill and sold it in 2022. He explains what buyers really test for before they buy.

He co-authored “The Extraordinary Exit” with Andy Harris; the book won the Gold Medal for Best Adult Non-Fiction Informational eBook at the 2026 IPPY Awards. Through Waypoint, Jonathan advises founders on the personal side of the exit.

Key Takeaways:

00:00 Introduction

03:31 What six years working for private equity taught him about what buyers really want

13:14 Why his daughter's diagnosis changed what he was building his company for

19:31 The test buyers quietly run before they'll ever make an offer

20:23 A flat tire question that reveals whether a business can run without its founder

24:33 The leadership team question most CEOs would rather not answer honestly

28:02 Why a coach who pushes back beats an advisor who just agrees

34:51 The charitable commitment that nearly delayed a multi-million dollar closing

37:17 What it actually felt like when the emails and calls just stopped

45:43 His advice for any founder still carrying self-doubt

Subscribe to Make BIG Happen for more conversations with the CEOs and coaches shaping what's next.

Resources Mentioned:

Waypoint website:

https://waypointfounders.com/

“The Extraordinary Exit” by Andy Harris and Jonathan Sherrill:

https://www.theextraordinaryexitbook.com/

#CEOCoaching #ExecutiveLeadership #BusinessGrowth

The most important decisions arrive before the answers do.

In this episode, Jaime Donnelly, CEO and President of Integrity Staffing Solutions, shares what leadership really looks like when the stakes are high and the industry is shifting — from navigating a devastating client loss to rebuilding an entire sales team against industry headwinds.

Key Takeaways:

00:00 Leadership is tested most when the industry turns and people’s livelihoods are on the line

02:02 Losing a major client forces fast, decisive action to protect the bottom line and the team

07:44 Integrity adopted AI voice recruiting tools years before competitors to handle candidate volume at scale

14:44 Rebuilding the entire sales team during an industry contraction led to over 60% revenue growth in 2025

17:39 A clear decision-making framework gives a CEO the autonomy to act without constant founder approval

26:21 Project Home empowers the team to identify and support associates facing housing instability

44:39 Shortening the time between clarity and action drives better outcomes for leaders and their teams

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Resources Mentioned:

Integrity Staffing Solutions: 

https://www.integritystaffing.com 

CEO Coaching International: 

https://ceocoachinginternational.com 

#MakeBIGHappen #CEOCoaching #Leadership

Most leaders wait for the data to be obvious before they act.

In this episode, Fred Crosetto, Founder and Chairman at AMMEX and Founder of iSupport Worldwide, talks about acting before anyone else is even paying attention. He built his business across three decades, navigated the chaos of COVID from both sides of the world, and came out stronger on every front. We unpack how he saw the pandemic coming before the US did, why he replaced his entire C-suite two years before COVID hit, and what it really means to run your own race in business and in life.

Key Takeaways:

00:00 Introduction

03:00 A book on megatrends sent Fred to Asia at 23

06:40 How Fred built AMMEX by calling every dentist he could find

15:16 Being in China first gave AMMEX an unfair advantage

21:40 Replacing the entire C-suite two years before COVID

23:09 Pressure testing remote work six weeks before the world shut down

28:01 Glove communism and whale hunting: how they won the pandemic

46:15 The one question every founder must answer before stepping back

50:13 The biggest mistake Fred made as a founder

58:22 Competing in the cross-country skiing world championships at 61

Resources Mentioned:

AMMEX Group Website 

https://www.ammex.com/

iSupport Worldwide Website 

https://isupportworldwide.com/

#MakeBIGHappen #CEOCoaching #Leadership #Entrepreneurship #BusinessGrowth

Everyone wants the answer.

Very few build the discipline to find it.

In this episode, I sit down with Steve Sanduski, Founder of Belay Advisor and longtime Host of CEO Coaching International podcast. Steve has had 11 years of conversations with some of the most successful CEOs and entrepreneurs in the world.

We unpack what actually drives leadership at the highest level, from the pressure and loneliness of the role to the systems and disciplines that separate those who scale from those who stall. We also explore how the job of a CEO is evolving in real time and what the next decade will demand.

Key Takeaways:

00:00 Introduction

03:30 Leadership is more pressure than most expect

05:45 AI is increasing complexity and decision speed

08:12 Entry-level skill building is being disrupted

12:36 Coachability separates the best leaders

14:48 Great CEOs build teams, not dependence

22:20 Most growth problems are leadership problems

25:00 Culture acts as the operating system

29:38 Resilience defines breakthrough moments

45:37 The next decade will test leadership

Resources Mentioned:

Steve Sanduski

https://www.linkedin.com/in/stevesanduski/

Belay Advisor

https://www.linkedin.com/company/belay-advisor/

CEO Coaching International | Website

https://ceocoachinginternational.com/

#CEOCoaching #ExecutiveLeadership #BusinessGrowth

In this episode, I sit down with Jaspar Weir to unpack what it really takes to build a billion-dollar company from scratch—and why most founders get the fundamentals wrong early on.

Jaspar Weir is the Co-Founder and President of TaskUs, a global outsourcing company that scaled to over a billion dollars in revenue.

Join us as we walk through the real journey behind the growth—from scrappy early days and failed ideas to defining moments that tested the business, shaped leadership, and built a culture that actually scales.

Key Takeaways:

00:00 Building a billion-dollar vision starts early.

03:38 Funding the first business through unconventional hustle.

04:30 Early failure in Argentina led to a global business insight.

08:53 Crisis moments reveal the strength of the team.

11:36 Frontline employees are the true product.

17:20 Continuous self-improvement drives long-term growth.

18:48 Setting bold goals creates alignment and momentum.

25:30 Hard people-decisions are necessary to scale.

27:35 Measuring culture makes it actionable and scalable.

Resources Mentioned:

Jaspar Weir

https://www.linkedin.com/in/jasparweir/

TaskUs | LinkedIn

https://www.taskus.com/

TaskUs | Website

https://www.taskus.com/

ENPS (Employee Net Promoter Score) 

https://lattice.com/articles/what-is-employee-net-promoter-score-enps

The 4-Hour Workweek by Tim Ferriss

https://fourhourworkweek.com/

Subscribe now and be ready when the conversations begin.



#CEOCoaching #ExecutiveLeadership #BusinessGrowth

Leadership looks decisive from the outside. Behind the scenes, it’s different. Growth stalls. Execution slips. The stakes rise, and every decision carries weight.

Listen to candid discussions with CEOs and founders about the moments that test leaders most. These are the turning points that shape companies and define leadership. If you’re building something meaningful, leading through uncertainty, or preparing for the CEO seat, these stories are for you.

Subscribe now and be ready when the conversations begin.

#CEOCoaching #ExecutiveLeadership #BusinessGrowth