In this episode of the Social Selling Show, Will Barron and Daniel Disney talk about personal branding and its benefits for B2B sales professionals.

Resources:

* The Million Pound LinkedIn Message by Daniel Disney

* Sam Dunning’s Business Growth Show

* Send your questions to [email protected]

Transcript

Will Barron:

Welcome to the Social Selling Show with myself Will Baron and the king… I like this name. I might quiz you on where it came from. The King of Social Selling, Daniel Disney. Daniel, how’s it going, sir?

 

Daniel Disney:

It’s going very well, Will, I’m so excited to be doing this and excited to dig into this new show.

 

Why Daniel Disney is the King of Social Selling  · [00:20] 

 

Will Barron:

Good man. Well, let’s start with this because you are the King of Social Selling. I don’t want to turn this into an interview show. We’re going to get into why personal brand is so important within sales, B2B sales and social selling in a second. But where did the King of Social Selling come from? What moment just clicked and you’re like, “That’s me. That’s my branding from now on.”

 

Daniel Disney:

I would like to clarify it wasn’t me that came up with it, I think that would be horrendous if I referred to myself as the King of Social Selling. It was actually a group of people that do an amazing podcast In the Bed series basically. And they film these episodes. They’re in their bed and you’re in your bed and you do the episode, do that. Really fun it’s Laura and Enrique. Enrique is from G2 and they basically referred to me as the King of Social Selling, as prep for the episode I said, “Well, why not, I’ll order a crown.”

 

Will Barron:

Nice.

 

Daniel Disney:

In the episode I wear it but beyond that it just sits on there. So, not me, but it came from other people.

 

Defining Personal Branding From a Sales Perspective · [01:17] 

 

Will Barron:

Well, I’m glad I asked now and I’ll check out that show myself. So we’re going to get into personal brand. So let’s get started with this of what… Let’s start with the basics and build up from it and I’ll give you my thoughts. Do you have a definition of what a personal brand is? What the heck is a personal brand within the context of sales?

 

Daniel Disney:

I was going to say it’s try to keep it as simple as possible. It’s your reputation. It’s how people perceive you. It’s not something you define. It’s something that others define of you. So it’s something everyone has, whether you have a good one or a bad one, we all have one. We have this digital presence, whether you’re active or not active, it still defines your personal brand. So the people that aren’t active on social media, they have a brand it’s just not a good one. And the ones that are active and building it obviously have a more positive one.

 

“You have a personal brand whether you choose to curate it and create it or not.”  – Will Barron · [02:07] 

 

Will Barron:

I’ve never thought about that that’s interesting just off the get-go. I’ve never thought about it like that, you have a personal brand whether you choose to curate it and create it or not. And I always pictured it like this from a more… just very specific to salespeople.