Making a Marketer

By Megan C. PowersBusiness Education How To Marketing

Making a Marketer episodes

March 13, 2021Positive Mindset in Business with Fred Blumenberg
We lay some groundwork in the first part of this show, talking through our guest's "why" and how he got to where he is as a positive mindset coach.
While the word "authentic" has become kind of a buzzword, at times there is no other word, and Fred delivers on setting an authentic and positive example for us!
This is a business-focused podcast, so whether you're in business for yourself or you work for someone else, this ~30-minute show is for you.
We can all use more positivity, and help finding some direction, no?

Our guest...
Fred Blumenberg - Positive Mindset Coach
Fred is a dad, husband and coach who is well known for his high energy, enthusiasm and positive vibes! Fred believes that everyone deserves to live their best lives NOW by gaining supreme clarity on what they want, understanding their purpose, and being able to find happiness even in the toughest moments. He helps people get out of their own way by using practical tools they can use daily.

He has created a community of more than 300 people who are solely about one thing: AUTHENTICITY. This is about sharing your vulnerabilities with others online to help facilitate healing, helping and the ability to learn from others.

Fred's book recommendation: The 10 X Rule by Grant Cardone
His podcast: The Authentic Zone

We are "Making a Marketer"... in all ways. Check out episode 77 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
32 min
February 25, 2021Challenges of Communication in Media with Gary J. Nix
For the last 75 episodes we've mostly talked strategies and tactics in marketing, but after hearing Gary speak on Clubhouse a few times, it was obvious it would be interesting to get a little philosophical & maybe even sociological on this one.
We break down what "Social Media Marketing" is, its evolution, and discuss the impact of how we communicate (or are communicated to) in digital media these days.
We get deep, y'all!

Our guest...
Gary J. Nix - Founder & Chief Strategist at Brandarchist
Gary is an award-winning brand strategist who earned his stripes as a disruptor, innovator, and predictor in the entertainment, magazine publishing, and marketing industries. Known for merging traditional marketing principles with modern techniques, his expertise & distinct point-of-view in the space has positioned him as a sought after source in the advertising trades, a guest lecturer, and a subject matter expert on ethics, culture, and community as a business necessity.

Gary's Book Reco's:
The Invincible Company by Alexander Osterwalder
Change by Design by Tim Brown

Megan's Book Reco: It's Not Just Who You Know by Tommy Spaulding

We are "Making a Marketer"... in all ways. Check out episode 76 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
31 min
February 14, 2021Absolutely Accessible Marketing with Alex Heinrich
This is a LANDMARK episode -- number 75! Thank you for being with us through 75 strong, as we look towards the next 75. We LOVE doing this podcast, and feel blessed that you are listening.
I believe people show up in our lives when they are meant to. After watching and listening to the amazing nuggets this guest was sharing online, she was instantly on my radar as a person we had to have on this podcast.
The work of accessibility in digital marketing is incredibly important "as humans," as Alex states eloquently, but it's also our obligation as digital marketers to be sure as many people as possible see our marketing.
65% of humans might not. If that isn't compelling
enough to learn more, I don't know what would be!
Every human should be able to read and hear every thing we do as marketers. Full stop.
Grab a pen and paper for all the tips Alex gives us!!
Our guest...
Alex Heinrich - Digital Accessibility Advocate & Social Media Manager at St. Petersburg College
Alex is an award-winning social media strategist from Chicago, now living in Central Florida. She has worked in higher education since 2014, and one of her big passions is teaching other digital marketers how they can create content that's both engaging and inclusive through basic digital accessibility best practices.

She was also the “Sprout Social 2020 Always On Award Winner” in September 2020. Winners of this award are social media pros who are constantly taking in the world around them, empathizing with their community, and truly championing the power of social media.

Accessibility apps Alex shared with us: Emojipedia & MixCaptions
Book Reco: Fundamentals of Social Media Strategy: A Guide for College Campuses

If you have an input or information to share with us about digital accessibility, please DM us on Twitter!

We are "Making a Marketer"... in all ways. Check out episode 75! -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
40 min
January 30, 2021Scintillating Search Tips (SEO) with Diana Richardson
Do you know what gets you FOUND on the search engines? I mean, really understand how it works?
On this show we touch on search engine optimization (SEO) basics, performance, monitoring, and how it works for small businesses and beyond...
This is a great complement to the show we already did with Brie Anderson previously!
Our guest...
Diana Richardson - Social Media & Community Manager for Semrush
Talk to Diana about SEO, SEM, Social Media or Digital Marketing strategy — she's done it all... and she loves to talk shop. Diana is the Social Media & Community Manager for the SEO division of Semrush and has been a digital marketer for over 14 years working with businesses of all shapes and sizes. She's headed up an entire Search Engine Marketing team for a large company and has been a Digital Marketing Director for a boutique marketing agency.
A Virginia native, she's now living in Texas. You can find Diana Tweeting regularly about SEO and the search engine marketing landscape as well as her other favorite topics: wine, movies and TV.

We are "Making a Marketer"... in all ways. Check out episode 74 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
47 min
January 15, 2021Working IN Your Business vs. ON Your Business with Maiko Sakai
Anyone who owns their own business or is trying to juggle too much knows the struggle. "Clients come first!" ... "I don't have time to promote my business, or do budgeting, or..."
Our guest on this episode has some really creative and useful ideas for helping us to carve out that time and make a routine out of it.
Start small and make it fun are two of her tips!
Our guest Maiko's book recommendation: Built to Sell
Our guest...
Maiko Sakai - Founder of Airtight Concepts
Maiko is a business strategy consultant. A secret weapon, confidant & silent partner to visionary creative entrepreneurs with the desire to build a high-functioning, profit-generating machine of their dreams. She is also the creator of two programs: “Define + Refine Your Profitable Niche” and “Business Optimizer 360.”
As a self-proclaimed “Queen of Counterintuitive Strategies,” she provides effective, but not-so-conventional, strategies to boost sustainable profitability for her clients’ businesses by utilizing both quantitative & qualitative assessments.
Originally from Yokohama, Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds. She's a minimalist, a sucker for ultra-contemporary design, and exotic houseplants. She earned her MBA from Johnson School of Management, Cornell University.

>> We did this one live if you want to check out the video on YouTube.

We are "Making a Marketer"... in all ways. Check out episode 73 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
31 min
December 30, 2020Importance of Building a Fanbase with Ramon Ray
You might have customers, but do you have FANS? Or, conversely... you might have fans who you haven't converted to customers just yet, right?
Ramon Ray is a super-inspiring human, and the perfect person to help us round-out 2020 and start 2021 anew. He's an author and entrepreneur who has paved his way as a business person and has a ton to teach us (such an uplifting spirit too, as you'll hear)!
We don't want to give too much away... but be sure to listen until the end to learn how you can win some stuff, y'all
Special Gifts as we close out 2020 and kick-off 2021!
~ Win a copy of Ramon's latest book
~ AND get yourself an X-Stand!
BOTH complements of Ramon for one lucky winner!
Megan is ALSO going to buy a copy of Ramon's book to give away... so, you have 2x the chance to win his book. Follow us on Social Media and enter to win by Jan. 15th (instructions given on the show).
YouthEducationProject.org is his non-profit - check it out and support it, friends.
Our guest...
Ramon Ray - Founder of Smart Hustle Media
He's an entrepreneur, author and speaker who loves burnt pancakes and bacon on the weekends. He's the founder of Smart Hustle Media, has started four companies and sold two.
Ramon has authored four books and his latest book is "Celebrity CEO - How Entrepreneurs Can Thrive By Building a Strong Personal Brand." His passion is inspiring small business owners, entrepreneurs and youth to life fulfilling lives!
Over his extensive career, Ramon has written thousands of articles, spoken to thousands of business owners and impacted hundreds of thousands of small business owners and entrepreneurs to help their businesses thrive.

We are "Making a Marketer"... in all ways. Check out episode 72 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
33 min
December 18, 2020Visual Intelligence (& #MarketingTwitter) with Christina Garnett
There are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but I personally have been paid a BUNCH of money to take part in market research studies!), which is expensive.
What if there was a company using AI that can give you data on what visuals will resonate with your audiences? What if it was a SaaS product that would save you a ton of money - you'd jump at it, right? We're not "promoting a product here" -- we don't do that -- we are sharing a NEW and unique solution to an old time issue.
Also, Christina is the queen of #MarketingTwitter, so it made perfect sense for us to also talk about the platform we both love to bits.
This is a GOOD one, y'all! Another show that will help prepare you for a new year. Please let us know your feedback on the show and what subjects you'd like us to cover in the new year.
Here's a scientific article about visual intelligence, and a fancy deck about how it works.
Our guest...
Christina Garnett, Senior Insights Strategist at Vizit
Former teacher and marketing director, Christina works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing and audience intelligence at the heart of her work, Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more.

With her work at VIZIT, Christina works to create strategy playbooks and visual intelligence reports in the pursuit of content that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them.

Christina is featured in HubSpot Academy's Social Media certification course, as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater.

We are "Making a Marketer"... in all ways. Check out EPISODE 71 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
40 min
November 24, 2020Maximizing Productivity with Yvonne Heimann
Not all superheroes wear capes, as they say... But our guest on this episode is indeed SuperWoman!
Just "ask Yvi" and you will receive oodles of nuggets of useful tips. This show literally applies to ANYONE in business, and especially entrepreneurs who are looking for ways to fine-tune (or create) their processes for running a business effectively.
Are productivity and efficiency the same thing? Do you have a tool in your tool belt for everything you and your team are doing?
Yvi has the answers on this one!
Our guest...
Yvonne Heimann - Business Efficiency Consultant | Speaker | NLP Coach & Practitioner
As a web designer and business efficiency coach who runs multiple businesses, Yvonne has over 10 years of experience organizing, strengthening, and streamlining businesses into profitability and success.

Since moving to the US in 2007, Yvonne has been helping empower entrepreneurs to successfully run sustainable businesses while also enjoying life.

We are "Making a Marketer"... in all ways. Check out EPISODE 70 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
45 min
November 16, 2020How to Build a Livestreaming Show with Tim & Jim
Tim Sohn and Jim Fuhs are P.R.O.s at livestreaming! They were the perfect people to talk with about current trends and strategies for creating a livestreaming show in this VIDEO age.
We both use StreamYard to do our livestreaming shows, and we talk about other tools you can use, right along with StreamYard.
Building community. Those two little words pack a HUGE punch. This is a big takeaway from this episode -- livestreaming enables you to share your message in a very personal way, and engage with your audience in a way you cannot do otherwise.
Our guests...
Tim Sohn
Founder of Sohn Social Media Solutions, Tim plans and produces memorable virtual events & live shows for businesses & organizations that want to make a bigger impact in the world. He is also co-host of two live shows - The Tim & Jim Show & coffee & donuts. He loves Dunkin' & his family, not necessarily in that order.
Jim Fuhs
President of Fuhsion Marketing of Marietta, GA. Jim is a retired Marine LtCol turned digital marketing consultant, speaker, live streamer, podcaster, and remote live stream and virtual event producer with over 30 years of business and social media experience. His business serves several diverse clients including small business, nonprofits, higher education, and local non-governmental and governmental organizations.
Jim fuses Marine Corps Leadership with Marketing. His 20 plus years of highly successful leadership experience as a Marine Corps officer lets him bring that to bear in the ever changing world of marketing and technology.

Get online with your clients and prospects
and build that community.
We are "Making a Marketer"... in all ways. Check out EPISODE 69 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
33 min
October 23, 2020Essential Social Selling Using CRM with Jon Ferrara
Every now and then you encounter a successful entrepreneur who is a good soul, without question. Jon Ferrara is that dude. He shared so much insight on using a customer relationship management (CRM) tool for "social selling" (and more), about marketing & business in general... and about just being a good human. For real!
Learn about the differences between CRM tools, why one that has social media integration is valuable, why you should be using one, and SO. MUCH. MORE.
BONUS: He's also giving our listeners a gift! Be sure to listen until the end to get that gift--you'll want to keep listening anyway, and that will make it soooo worth it.
* The MarTech map Jon talked about >> http://bit.ly/martchmap
* FUN thing Jon shared on the bonus Q... spook yourself up, y'all!
>> https://myevildoll.com/

Our guest...
Jon Ferrara
CEO & Founder at Nimble
[email protected]

Jon has been a “CRM guy” for many years. He is an entrepreneur at his core. He founded the Nimble 12 years ago -- it’s an award-winning social sales and marketing CRM for individuals and teams. Every day, people use it to successfully nurture their personal and business relationships across email and social networks such as Twitter, Facebook, and LinkedIn.

We are "Making a Marketer"... in all ways. Check out EPISODE 68 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **
45 min

About Making a Marketer

From the publisher's feed

The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017.