Making a Marketer

Copy writing is an art form. Effective copy writing is like GOLD... My conversation with this guest was quick (after the tech glitches were edited out!), so there are a bunch of great tips about how to craft good writing packed into about 20-minutes!

Struggle with writer's block? Need some help sparking creativity? Chris has you covered.

Our guest...

• Chris Craft
  

Twenty-minutes of pure goodness.

Mentioned on the show also is the Inspire First community he helped found! Check out the community and the podcast.

Please share your feedback with us too - we want to hear it.

We are "Making a Marketer"... in all ways. Check out EPISODE 67 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our

Y'all, email marketing is no joke. Social media is important, but it's rented land, which you'll hear about straight-away. Rob and Kennedy are our guests on this episode -- two guys who are epic and successful in their individual spaces who carved out a niche (which they would pronounce NEESH, since they're British!) in email marketing because they had so much success with it.

Email marketing is about making sure people have all the information they need for WHEN they want to buy... we should be using email to nurture those relationships.

Our guests...

Rob & Kennedy are from Newcastle Upon Tyne in the North east of England

You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite.

Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business.

Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.

Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.

Goal stated by Kennedy: "Let's try to become less crap than we were yesterday."

My absolute favorite tips were about the subject line and the preview bits! I'm not going to tell you why... when you listen you'll know the reason.

For sure, this is one of our most resourceful episodes yet. Email marketing has been bumped off for social media, but it's unquestionably more important. Megan used to "do email" (no, seriously, she got hired by a dot-com without a title)... and this chat was so enlightening! Things. Have. Changed.

"You're the only person who looks at 100% of your content."

Check out the #EmailHour Twitter Chat: Thursdays at 12pm PDT / 8pm UK

We are "Making a Marketer"... in all ways. Check out EPISODE 66 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our

We should absolutely start with the END in mind in all we do. And having a strategy behind everything we do in marketing is a MUST. Our guest on episode 65 is Troy Sandidge - Chief Strategy Officer of Vult Labs - and this is his sweet spot.

EXTRA AWESOME? Co-Host Jen Cole is on with us on this LIVE episode! 

Our guest...

• Troy Sandidge
  

It shouldn't be novel to think about how much money you have to spend... and yet it can be secondary? Troy has a way of making us think about things that aren't simple... in terms that are very easy to understand. 

We are "Making a Marketer"... in all ways. Check out EPISODE 65 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our

Part one of this reunion was POWER-packed, and so is this one! 

Grab some coffee or a drink & sit back, ready to hang out with friends... because that's exactly how this show feels. These folks have the ability to teach us while just being real, incredible people.

They're all doing interesting things (personally & professionally), which is super inspiring!

GROUP 1

• MIKE ALLTON ~ EP. 43 ~ Blogging is Not Dead with Mike Allton

GROUP 2

• JUNTAE DELANE ~ EP. 47 ~ Digital Branding Summit Preview

GROUP 3

• JENNIFER WATSON & KRISSY BUCK ~ EP. 48 ~ Tech Tool Tips 

Speaking of inspiring -- everyone's thoughts on what COVID-19 has meant for their lives is super interesting also. We actually dig into TikTok quite a bit in group three unexpectedly! No question, this show will encourage you to go back and listen (or re-listen) to their episodes.

We are "Making a Marketer"... in all ways. Check out EPISODE 64 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our

We can hardly believe we're embarking on SEASON 4 of this show! We absolutely LOVE hosting a show where we learn & grow, while helping our listeners do the same. If you have a minute, please rate & review us on iTunes/Spotify -- we appreciate you!

If you aren't familiar with our reunions, we try to bring as many guests back from the previous season as can make it to kick-off the fresh new season. Learn what these guests have been up to during this very interesting time. Some really great insight from all.

GROUP 1

• DAN GINGISS ~ EP. 44 ~ Customer Experience IS Marketing

GROUP 2

• NEAL SCHAFFER ~ Ep. 50 ~ Living in the Age of Influence

GROUP 3

• ERIK FISHER ~ Ep. 40 ~ Marketing a Podcast & How to Get Started

THIS is another epic cavalcade of awesomeness... If you missed any of their episodes, give them a listen (links included above to make it easy!)

We are "Making a Marketer"... in all ways. Check out EPISODE 63 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri.

** BONUS EPISODE SEASON! **

Have you heard of a Twitter Chat? It's an incredible way to build community, network, and LEARN on the Twitter platform.

Our guest on the final bonus episode between seasons three and four features Nathalie Gregg who leads a weekly chat called #LeadLoudly. 

Our guest...

• Nathalie Gregg

Adjunct Faculty/Leadership & Performance Coach/Speaker

Change agent, organizational developer, adjunct professor, public speaker, and television personality all describe Nathalie Gregg.

Nathalie challenges the way women think and how they practice leadership through her weekly #LeadLoudly Twitter Chat.

#LeadLoudly is the battlecry & movement for women to live bold confident #fearless!

We talk about what a Twitter Chat (or "Tweet Chat") is, strategies around it, and more! Make sure to listen to this tight 34-minute show packed with nuggets of good info.

The #LeadLoudly chat is held weekly on Thursdays at 4pm PDT / 7pm EDT. Check out this expansive list of Twitter Chats, y'all!

NOTE: We have NEW, amazing music on our into and outro that's provided by our gifted editor, Avri Music! He has a new album out now called Underrated - check it out EVERYWHERE.

We are "Making a Marketer"... in all ways. Check out EPISODE 62 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** BONUS EPISODE SEASON! **

Our guest...

• Mskindness B Ramirez
  

Mskindness is a Master Educator, CEO of EBK Apothecary, & founder of Club Kindness. As a motivational coach, CBD entrepreneur, author, wife, mother, and cannabis advocate, Mskindness is not only her given name, but more importantly, a calling. Her passion is fed by a desire to bring inclusive health education to the masses, via excellent pedagogical practices in the Cannabis space and beyond.

“For me it’s simple. Cannabis calms the chaos, and gratitude wins.”

This brief episode packs a big punch! If you are not a cannabis marketer, but a generalist or in another industry all together, this show is still valuable -- using education in marketing is something we can all be doing vs. just "selling."

Important Links:

- Her book coming out SOON: Our Very Special Garden

- Club Kindness

We are "Making a Marketer"... in all ways. Check out EPISODE 61 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** BONUS EPISODE SEASON! **

At the time of scheduling this show, Kendra's prior Marketing Cannabis episode was the second most downloaded in the three years of this podcast! So, naturally, we had to have this Mota Marketing maven back. Educating and reaching people (especially during a pandemic) about CBD is important. 

• Kendra Losee
  

We talked through the regulations of marketing, the competitive market, and the benefits of CBD. If this is an industry you're in, looking to get into, or is just of interest to you, this is the show for you!

Check out her lab -- she will teach you how. AND her previous episode with us on Cannabis Marketing.

We are "Making a Marketer"... in all ways. Check out EPISODE 60 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** BONUS EPISODE SEASON! **

This is the first episode of a handful we're doing this month when we normally take a break. We want to do a couple of things with these shows. The first effort at-hand is to amplify Black voices. We must do better about having a more diverse mix of guests on, and right now it's most important for Black voices to be heard. 

Gary Ware is a special soul, and the perfect person to have on our first summer bonus episode of Making a Marketer. Culture is being transformed on all levels, and it is requiring allies willing to stand up, wherever we are. 

Our guest...

• Gary Ware
  

Gary is a sought-after Corporate Facilitator and Keynote Speaker with nearly a decade of experience as performer in improv theatre. He assists teams with unlocking creativity, confidence, and sparks collaboration with experiential methods proven to drive peak performance.

Gary spent over a decade in the corporate world and originally pursued improv to master public speaking. He quickly discovered that combining improv and play could be a powerful solution to achieve various business challenges. 

If you are interested in an experiential team-building workshop for your team--reach out to him.

Helping companies make transformations through PLAY -- how cool is that?! Gary Ware is also a TEDx speaker - check it out. And he's helping to head up a San Diego chapter of Culture First. Culture First is an organization created to help "a group of leaders, practitioners, and change agents committed to amplifying what people are capable of being and achieving at work."

As we move forward with the podcast, the Black Lives Matter movement will not be "the" subject, but we will make a conscious effort to have more Black people and other people of color on the show. We will also do some shows on marketing in the cannabis industry - a topic so popular, we just have to (episode 26 from November of 2018 is the second most downloaded episode of the past two years so far)! Next up: Kendra Losee talking about Marketing CBD as we record on Facebook LIVE. 

We hope you enjoy the BONUS content, and we'd love your feedback on who and what you'd like in the show.

We are "Making a Marketer"... in all ways. Check out EPISODE 59 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

We had two ROCKSTAR guests on our final episode of season three, which rounds out a truly stellar season where we have learned SO much. Amy Tischler and Caitlin Jenkins of Simply Social Media share all of their micro-influencer knowledge with us.

An event doesn't have to involve a big group of people, and Amy & Caitlin prove that to us. The word "exclusivity" is key, and is central to the idea of the "insta-meets" they have developed for their clients.

Our guests...

• Amy Tischler
  

Simply Social Media™ is a Santa Fe, New Mexico based influencer and social media marketing agency formed in 2014 by Caitlin E. Jenkins and Amy Tischler. They create community, connection and conversation through influencer & social media marketing.

"We're really only limited by our imaginations" is one nugget Amy shared. There's a ton of opportunity with micro-influencer CREATORS. These folks are helping us by providing "user generated content" (UGC) and social proof of the quality of the business or destination we are (or could be!) seeking to support.

These dynamic business partners have created a very unique offering we all can learn from! Creating events around influencers -- regular people, y'all -- can have incredible, lasting impacts for our clients.

Do you have a micro-influencer story to share? We would love to hear it! Reach out to us on our Twitter via a post or a DM.

**BE ON THE LOOK-OUT FOR BONUS EPISODES BETWEEN SEASON 3 AND 4.**

We are "Making a Marketer"... in all ways. Check out EPISODE 58 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::