Making a Marketer

By Megan C. PowersBusiness Education How To Marketing

Making a Marketer episodes

January 11, 2020Digital Branding Summit Preview with Juntae DeLane
Making a Marketer episode 47 guest is Juntae DeLane, Founder of the Digital Branding Institute. DBI is holding The Digital Branding Summit Jan. 27-31-- the first online conference exclusively dedicated to digital branding. The 50 speakers are a mix of industry insiders, brand leaders, influencers, practitioners, and thought-leaders who will teach you how to grow your brand and your business.
On this LIVE episode we preview what to expect & why you should register (or check out the next one if you've missed the window)!
Our guest...
Juntae DeLane
Digital Branding Institute's Digital Branding Summit
Digital Branding Evangelist | Keynote Speaker | Blogger | Innovator
Juntae DeLane is the founder of the Digital Branding Institute, a global hub for digital branding resources, education, and training. He is the Sr. Digital Brand Manager for the University of Southern California where he leads a team responsible for developing, managing, and measuring digital marketing initiatives. He's also the principal consultant and strategist for DIGITAL DELANE, a digital branding consultancy that helps organizations build a strong digital brand.
With his Digital Branding Institute, he's also the founder of the Digital Branding Summit.

In addition to discussing this very exciting online Summit and all that goes with it - 50 premier presenters! The DBI team will be weaving interesting things through the content to tie sessions together, in addition to offering online panels with groups of presenters from the day. Attendance is free unless you want to pay a nominal fee, and then you get expanded access.

Juntae and Megan also discuss some emerging tech and how marketers need to not "ruin it" as we often do. Can you guess what it is?
If you'd like to check out the video, you can do that also - Episode 47 YouTube video.
We are "Making a Marketer"... in all ways. Check out episode 47 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
27 min
December 23, 2019Marketing in 2020 - Think Differently with Mark Schaefer
Sometimes someone comes along who is asking us to think a bit unconventionally... And when research backs it up, you have yourself a pretty darned good book... That book is Marketing Rebellion, and that author is our episode 46 guest Mark Schaefer!
"The most human company wins" is the subtitle to his most recent book, and our conversation in this show centers in part around the need to be HUMAN in business, and get out and actually TALK to people in this digital age.
Our guest...
Mark Schaefer
BusinessesGrow.com
Keynote speaker, marketing consultant, author of Marketing Rebellion, executive branding coach
Mark’s company offers consulting services, training, corporate workshops, and strategy development with an emphasis in social media, content marketing, and digital marketing strategy.
His services stand out because of his deep experience across many industries, his ability to connect the dots between strategy and reality, and his background in organizational development, which allows him to design strategies that are practical and achievable.
He works with a variety of companies ranging from Fortune 500 companies to start-ups and solo entrepreneurs.

You might think poor quality content is a bad idea... But Mark's take is that "there's a business case for crap." Megan doesn't really agree with him on that, and we have an interesting conversation around it. We do 100% agree marketers need to spend more time face-to-face with our customers!
As you're thinking about how to approach things entering in 2020, this episode will give you some valuable insights to consider!
We are "Making a Marketer"... in all ways. Check out episode 46 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
42 min
December 12, 2019Twitter Relevancy & Updates with PRO Madalyn Sklar
This social media platform continues to evolve, and we are HERE for it!
Twitter remains SUPER relevant, and there have been a bunch of updates lately (with announcements of more to come in the new year). Madalyn Sklar is the preeminent Twitter expert who can answer ANY question about strategy or tactics in using the platform, and she does so on episode 45.
Our guest...
Madalyn Sklar
Social Media and Digital Marketing Strategist | Blogger | Podcaster

Madalyn Sklar is a serial entrepreneur, community builder and leading Twitter marketing expert. She's ranked the #1 Social Media Power Influencer in Houston. Each week she hosts the #TwitterSmarter Twitter chat that brings together hundreds of people in an active one hour discussion revolving around Twitter marketing. Since launching three years ago, it has reached over 6 billion impressions.

She also has two podcasts - one is #TwitterSmarter on which she interviews leading social media and marketing experts. She also co-hosts the weekly Communities That Convert podcast with Kami Huyse. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.

On this quick LIVE episode of the podcast, we learn a handful of tips from Madalyn to use Twitter to its fullest potential.

One of her tips was to create gifs, and here is her Giphy page - check them out!
You can also watch the video if you'd like SEE it - Ep. 45 on YouTube.

We are "Making a Marketer"... in all ways. Check out episode 45 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
32 min
November 24, 2019Customer Experience IS Marketing with Dan Gingiss
Guest Dan Gingiss is an absolute pro. His career with customer experience and marketing makes him the perfect guest to speak on this topic!
From his Forbes article: "Customer experience and social media are part of a 'continuous cycle' whereby they each feed the other. Offline experiences are shared online, and then a brand's response – and the learnings it takes from customer interactions – are incorporated back into the experience."
Our guest...
Dan Gingiss
Chief Experience Officer at Winning Customer Experience, LLC
As a Forbes contributor, he writes about how a remarkable customer experience can be your best marketing.

Dan teaches audiences and businesses how to make the brand lovers louder than the haters by creating experiences they can’t wait to share with their friends and followers. He leverages his professional experience at three Fortune 300 companies, and a library of real-life examples of positive customer experiences that create social media engagement to ensure that audiences always leave with clear, actionable takeaways that will help them improve the experience at their own company.

To book him to speak - +1-508-BOOK-DAN | [email protected]

This is a very important conversation! Are your customers experiencing high quality experiences? Is your marketing department working in concert with that team? This episode will make you think, and hopefully make needed adjustments.

We are "Making a Marketer"... in all ways. Check out episode 44 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on Apple Podcasts -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
46 min
November 13, 2019Blogging is Not Dead with Mike Allton, The Blogging Brute
Mike Allton is a content creator extraordinaire who prides himself on being a prolific writer. He is "The Blogging Brute," -- an award-winning blogger, speaker, and author.
Our shorter shows are always quick and FULL of a lot of great information, and episode 43 is no different!
Our guest...
Mike Allton
- Brand Evangelist at Agorapulse,
- Content Marketing Practitioner at Social Media Hat / Blogging Brute,
- Co-Founder at 360 Marketing Squad (the 4th member of the 360 Marketing Squad to be on our show!)
Mike teaches businesses the best strategies and tactics to use, and the best tools, to finally get POSITIVE RESULTS!
He firmly believes everything falls within the umbrella of "Content Marketing" - using content in various forms, across multiple channels, to reach a growing audience.

Everything is content. Everything. We talk through this, and Mike provides a ton of insight and tips about blogging in particular -- length of posts, frequency, and more. Even with the emergence of video over the last couple of years... blogging is not dead! Check out this is great convo.

We are "Making a Marketer"... in all ways. Check out episode 43 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on Apple Podcasts -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
35 min
October 28, 2019Consistent Content Creation with Demian Ross
This dude has been the picture of consistency for the last (as of this publishing) 587 days in-a-row!! He has recorded and published a video EVERY. Single. Day. Can you imagine doing anything that consistently?!
He has a lot going on, and we have a ton to learn from him in terms of content development. Plus, he's hilarious... we just might make you laugh more on this episode than on any other one!
Our guest...
Demian Ross - Demian was with us on Episode 21 - on being a Digital Nomad
Road to 1,000 - Rootless Lifestyle - Plan D
Demian is currently a Digital Nomad, and has been traveling the country in a 42-foot fifth wheel since June of 2017... and has logged more than 40,000+ miles.
When he started this road trip he was working at Social Media Examiner as part of the sales team for Social Media Marketing World, and decided he needed a creative outlet... So he came up with an idea to record 300 videos in 365 days. He called the series "ROAD TO 300"… And after recording 300 videos in a row he decided to stretch the series to the "ROAD TO 1000" and is was on DAY 583 in a row when we recorded this show.
Since the last time he was with us, Demian started a lifestyle brand called ROOTLESS LIVING with the goal to help teach and inspire people to embrace the digital nomad lifestyle. He also has a podcast called PLAN D where he talks about his struggles to start a company while living on the road.
He's also the proud father of 4 adult humans.

Do "subs" matter? Why do we care about vanity metrics? How can you be so consistent on one platform, and not on others? He is doing a lot, and has so much more in store. If you aren't motivated by this show, we will be shocked. Get ready to learn AND laugh.
We are "Making a Marketer"... in all ways. Check out episode 42 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by both Powers of Marketing - your communication should be strategic and POWERful -
and by the Inside Events Podcast (check it if you do any work in events!) :::
56 min
October 22, 2019Marketing a Small, Local Business with Christine Gritmon
This short episode (#41), recorded live on Facebook, gives us quick and easy info to soak in regarding marketing small local businesses. Sometimes these businesses need a little help, but they don't have hearty budgets, so that's where Christine comes in in her community!
Our guest...
Christine Gritmon
Christine’s a Social Media Strategist, Coach, and Entrepreneur
❤️A MICRO-BUSINESS MEGA-FAN ❤️

She is teaching busy, stressed small business owners how to tell their brand stories online in efficient, effective ways that value their time, energy, and money. Christine’s also an international speaker, a livestreamer, and a LinkedIn Local host.

Wife/mom. Foodie. Rockland County enthusiast.

We always say this on the short shows, but we truly packed a TON of great tips and info in this 30-minute show! If you're a small, local business wondering about what to focus on, if reviews matter, and more -- be sure to listen (or share with your entrepreneur friends). Christine will be offering some valuable online classes in the future, so be sure to follow her on Twitter to get the 4-1-1 on that when she launches.
If you'd like to see it on video, check it out - https://youtu.be/k1n9Y2rlNao

We are "Making a Marketer"... in all ways. Check out episode 41 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
33 min
September 30, 2019Marketing a Podcast & How to Get Started with Erik Fisher
Marketing a Podcast is key to growing your show's visibility, like any product you're bringing to market. Episode 40 explores how to market a podcast for beginners and those who have been doing it a while. How you market will vary depending on your niche, your success, your whatever... for sure many of us can do a better job at it! Even our guest with 22,000 downloads per episode (WHAT??) admits he can do a better job.
Our guest...
Erik Fisher
Erik's been the Social Media Manager at Social Media Examiner for the last five years (boss to co-host Jen Cole!).
ALSO - very important to the topic of this show -- he's been the Productivity Producer & Host of the Beyond The To-Do List podcast since 2012.

We explore how Erik got stared, his journey, how he markets his podcast (or doesn't), his suggestions for getting started, and more. Even if you have no interest in starting a podcast (which soooo many people have told us they are!), it's worth a listen to explore how it all works. So many insights!
Plus, per usual, you'll have a laugh with us. Oh, and happy #InternationalPodcastersDay :)
We are "Making a Marketer"... in all ways. Check out Episode 40. And we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW -- & get each episode when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
48 min
September 23, 2019Messenger Marketing Magic with Carrie Gottschalk
We broadcasted this live show on Facebook from an outdoor patio at The Fairmont Hotel in Austin! Episode 39 came to life at the ManyChat Conversations Conference, with a very special guest. We were fortunate enough to snag conference speaker Carrie Gottschalk for a quick LIVE show after she spoke at Agency Day at the conference. Carrie is a pro at Messenger Marketing, and she shares the different ways she’s using it for her clients from e-Commerce to events.
Our guest...
Carrie Gottschalk - COO & Co-Founder of Bot Hero's / Social Media Marketing Specialist, Consultant, & Public Speaker
Carrie calls Denver home, but finds herself all over the world, based on her skill at finding incredible flight deals (she shares this on the show). Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 10 years, paid social media for 5 years, and has managed over 12 million dollars in ad-spend -- working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets, she's known as a skilled social media strategist and advertiser.

Clipomatic is Carrie Gottschalk's tool of choice these days! And Carrie's ManyChat discount code is OneMonthPro - use it if you're interested in learning how to create chat bots in ManyChat.
We had some paparazzi with us on this one, and they snapped some great pics (and risked their lives, as you'll hear). You can also watch the video on YouTube if you'd like to see us in action - http://bit.ly/MaMEp39_YT.
We did the show impromptu, without great audio gear, so please forgive us this one! Thank you.

We are "Making a Marketer"... in all ways. Check Ep. 39 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
25 min
September 03, 2019Season Two Reunion Show, Part 2 - Season 3 Kick-Off
We're stoked to share the second part of our Season 3 kick-off reunion show(s)! With each season we learn, and we're thrilled with the amazing guests who join us on the podcast! Episode 38 continues to remind us why Season 2 was epic... with a visit from NINE more of our guests (that's a total of 18 over two shows if you're keeping score at home).
Check out another speed-round of catching up with our guests, and learning more from them. From thoughts about influencer marketing, to looking at marketing in a different way, we cover a lot.
OUR GUESTS...
GROUP 1
Rachel Stephan is the senior event marketing strategist/influencer with Snoball.events - an event influencer marketing tool (and Sensov Marketing). She was on Ep.29 - Influencer Marketing in Events. Influencer marketing can be a bit misunderstood and there's a ton of opportunity in the meetings and events space -- Rachel & Mariska are working in this space every day.
Mariska Kesteloo is the founder of Word of Mice. She was also on Ep.29 - Influencer Marketing in Events with Rachel and Tamar Beck.
Dahlia ElGazzar is the coffee-fueled founder of Dahlia Plus - she was on Ep. 33 - Is Marketing More About Bandwidth or Brain Width? Dahlia's team works with corporations and associations in unique ways to help them market themselves, teach their attendees, work with sponsors - you name it!

GROUP 2
Tahira Endean is head of events with SITE Global - she was on Ep. 30 - Transformative Events. Tahira looks at things from a unique perspective, and is just the right person to be heading up events for the world's largest incentive travel organization.
Emma Parston is a partner with ConnectSeven Group - she was also on Ep. 30 - Transformative Events. Emma "walks the walk" in terms of transforming events from "normal" to exceptional, and she shares with us how it doesn't have to be BIG change.
Christy Lamagna is the CEO and Master Stratgist with Strategic Meetings & Events - she was on Ep. 32 - Marketing's Role in Incentivizing Performance. While Christy has been well known as a strategist (and great writer) in the space, she is now looking at all of that strategy being able to be applied towards LIFE. She shares her latest endeavor with us.

GROUP 3
Jessika Phillips, Founder of NOW Marketing Group - she was on Ep. 34 - Relationship Marketing - Be a Magnet, Not a Megaphone. Jessika is a magnet for everyone who meets her, and you'll be reminded why! (...and you'll likely listen to 34 if you haven't just yet)
Michael Cuschieiri the managing director of MC Square Marketing - he was on Ep. 36 - Build Relationships to Build Business. Michael is based in the UK, and understands that the best business comes from face-to-face encounters... and sometimes you need to pivot.
Bella Vasta - Jump Consulting - she was on Ep.35 - Marketing Magic - Grasping Facebook Groups. Bella is a rockstar coach to her pet business clients. She's sharing all of the wisdom that is helping her mastermind groups (and Facebook Groups) successfully build community... and she's sharing it with the world through speaking on some incredible stages.

We are "Making a Marketer"... in all ways. Check Ep.38 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each episode when it drops!ill
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
59 min

About Making a Marketer

From the publisher's feed

The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017.