Making a Marketer

By Megan C. PowersBusiness Education How To Marketing

Making a Marketer episodes

August 25, 2019Season Two Reunion Show, Part 1 - Season 3 Kick-Off
This episode kicks-off Season 3 with a bang! Season two was an incredibly thoughtful and thought-provoking journey, and Episode 37 reminds us why with a visit from NINE of our guests.
Our guests are SMART and can have a laugh. Once again, this reunion is a two-parter, and another speed-round of catching up with our guests and learning more from them. No question you’ll want to listen back to season two after hearing from all of these smart folks.

OUR GUESTS...
GROUP 1
Azriel Ratz of Ratz Pack Media - find him on Facebook as Ratz Pack Media
--he was on Ep. 27 talking about paid ads on FB - he is the “King of FB ads”
Amanda Robinson is the Digital Gal. The best place to find her is on Facebook as The Digital Gal. She is an FB ads expert, and we had her on to chat about her embarkation into the Digital Nomad world on Ep. 21.
Ben Roberts - his Website is Ben-M-Roberts.com, and he’s on the twitter as @Roberts_Ben_M. Sir Ben also has his own podcast called The Marketing Buzzword podcast. Ben was on Ep. 28 where we chatted about freelance marketing & building your personal brand.

GROUP 2
Ilo Neukam is the founder and Marketing Strategist of a non-agency called The Collective SD, and she was on Ep. 22 talking about non-agency life. Her company is unique--she has a bench of people she can count on to collaborate with to serve her clients.
Kelly Noble Mirabella is THE bot-babe who has a YouTube channel called Baby Got Bot where she provides the absolute best videos on how to develop chat bots using Many Chat. Kelly was on Ep. 23 talking about CHATBOTS -- their emergence and use in our digital marketing.
Stephanie Liu knows it all with regards to marketing, and is a Facebook Live Strategist in particular. We had her on Ep. 24 where we dove into livestreaming, while livestreaming. She has a free group on FB called Social Media Strategists & a show called Lights, Camera, Live, among a million other things. She’s a video P.R.O.

GROUP 3
Demian Ross has remarkably recorded and published more than 500 videos (as this is posted) in-a-row! The show is called “Road to 1,000,” as that is the goal. He could def do a show with us on video (and likely will!), but he was on Ep. 21 talking about the "Digital Nomad" life. He also has since launched an apparel co. called Rootless, and a podcast called Plan D!
Michaela Alexis is a LinkedIn expert and she was on Ep. 25 talking about just that! She will be speaking at LinkedInGlobal, she’s a part of a docu-series coming out on Amazon Prime called The Social Movement, and is also about to launch a LinkedIn Pages course called Profit with Pages.
Kendra Losee is the Founder and CMO Fueled Marketing and Mota Marketing… She works in the cannabis marketing space with Mota, and that’s what we discussed on Ep. 26!

We are "Making a Marketer"... in all ways. Check Ep.37 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each episode when it drops!ill
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
57 min
June 27, 2019Build Relationships to Build Your Business with Michael Cuschieiri
First of all, if you know this man… straight-away you're likely to learn something new on episode 36! Do you REALLY know how to pronounce his last name? I don’t think so! It was news to me.
Our guest...
Michael Cuschieri of mc2 Marketing
Michael is the Managing Director of mc square marketing, a marketing agency he established in 2004, to help businesses stand out from their competition through creative marketing ideas that deliver results.

His other passion is getting results from building strong business relationships with people and has been a fully active member in BNI for 15 years, 9 years of these also as a Director Consultant.

As an international speaker, he delivers conferences, business development workshops and seminars across the UK, Dublin, Singapore and Malta.

This approach to building business via relationships is unlike our past conversations. Do you put an emphasis on trusting the process in building relationships that lead to business over time? Taking the time to do this authentically will lead to strong business connections… and friendships.
Check out the last episode of season 2! Episode 36 will not disappoint, and will leave you looking forward to the start of Season 3 in August.
Check out this quick show with industry friend COOSH...
We recorded this one live on Facebook, so you can also watch us do the show - http://bit.ly/MaMEp36_YT.
We are "Making a Marketer"... in all ways. Check Ep.36 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!ill
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
29 min
June 16, 2019Marketing Magic - Grasping Facebook Groups with Bella Vasta
Not only is Bella a *firecracker* who drops a TON of knowledge bombs on us in this episode, but she also gives stacks of shout-outs to people in the industry who are doing it RIGHT.
Our guest...
Bella Vasta
Bella Vasta is the driving force behind the one-woman coaching company, Jump Consulting. She has coached pet sitting businesses since 2007, and has published some of the most comprehensive research on relevant industry topics. Bella won the National Pet Sitting Business of the Year award by 25, built and sold her first company by 30, and her second company by 34. She sold her pet sitting business, and now lives out her passion for being a mom and wife, while using her business experience to inspire, motivate, and challenge business owners through coaching, consulting, and speaking.

Bella also just hit a huge milestone with her OWN podcast - Bella in Your Business - 150 episodes -- HUGE accomplishment!

The way she looks at Facebook Groups is different than you might. And her skill at carrying a metaphor throughout the bulk of this episode is UNMATCHED! It's unlikely you'll think of Facebook Groups the same again.
While co-host Jen Cole commented in the chat while recording this episode "totally felt like a chill out sesh," we guarantee you will learn and laugh. No question!
If Pet Marketing is your thing, this show is for you too, as we start out talking about her evolution as a successful business owner in that space… and she's a resource for you (still) if you want to join her Mastermind to help you improve your business.
Be sure to listen through to the end to learn what tech/gadgets/apps she’s recommending these days. Grab yourself a beverage and *hold on* for episode 35, as it's our second to last show in Season 2 & it moves fast!

We are "Making a Marketer"... in all ways. Check Ep.35 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
47 min
May 23, 2019Relationship Marketing - Be a Magnet, not a Megaphone with Jessika Phillips
As I listened back to Ep. 34 I kept writing down nugget quotes from our guest Jessika Phillips!
You'll have to listen to hear most of them, but one that stood out to me is this:
"It's not selling, it's serving"
Our guest...
Jessika Phillips lives in Lima, Ohio, and is Founder & president of NOW Marketing Group - advocates of relationship marketing.
Jessika's mission is to help people love more, give more, and do more through relationship marketing. She's a fantastic speaker, and after getting some coaching herself, she is now offering to coach other entrepreneurs.

She's also the host of Social Media Week Lima -- one of the Midwest's largest social media conferences happening June 18-19… There's an incredible speaker line-up of marketers who will provide a "Craveable" experience.

Relationship marketing and relationship sales are very closely tied, and the crux of it is that we all have a sense of belonging, and connecting with people who are similar is something we all desire. We talk about this, in addition to what coaching can do for your self & career, and about Social Media Week Lima 2019!
Check out this quick show, chock-full of GOOD stuff.
We recorded this one live on Facebook, so you can also watch us do the show - http://bit.ly/MamEp34_YT.

We are "Making a Marketer"... in all ways. Check Ep.34 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
29 min
May 03, 2019Is Marketing about Bandwidth or Brain Width? With Dahlia El Gazzar
On Episode 33 our guest Dahlia El Gazzar shares her unique perspective based on the work her team does with event organizers.
Our guest...
Dahlia El Gazzar - Founder of Dahlia+Agency
Dahlia has an OMG-attitude about all things tech and audience engagement solutions. With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fueled "go-to" source for trend-setting solutions, tech news, and social media expertise.

Her mission is to untether the busy professional from their desktop and office, and enable them to be more efficient and productive working from a beach in Mexico [umbrella drink in hand] through their mobile device utilizing smart solutions and apps.

Some shows are simultaneously hard to describe, and at the same time we could go on and on… this is one of those. Dahlia and Megan, along with the viewers, share so many marketing insights and tips on this one in 31-short minutes.
"It's less about bandwidth and more about brain width..." is just one nugget of a quote from Dahlia when asked why many event organizers still haven't fully embraced social media. She also says "it's not their fault."
Give this quick one a listen - we promise you’ll learn something no matter your level of expertise (always our goal, by the way)!
We recorded this one live on Facebook, so you can also watch us do the show - http://bit.ly/ep33vidYT

We are "Making a Marketer"... in all ways. Check Ep.33 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
32 min
April 17, 2019Marketing’s Role in Incentivizing Performance
In Episode 32 we get real about incentivizing people. If you think incentive trips are a "boondoggle," you are wrong. Dead wrong!
It's incredible what the research shows incentives do for both the bottom line of your business AND the CULTURE. It isn't just about the sales team either if that's what you're thinking... this is a marketing tool that works both internally and externally for businesses that we should all know more about.
Our guests...
Christy Lamagna, CMP, CMM, CTSM
CEO and Master Strategist at Strategic Meetings & Events
Christy is a professional speaker, writer, coach and proud owner of Strategic Meetings & Events. Her team produces goal-driven, event investments that support sales cycles, and bring marketing messages to life. They turn events into revenue boosters for elite sales and marketing professionals. Christy is the author of "The Strategic Planning Guide for Event Professionals," published in November.
@SMEChristy

Lisa Meller, CMP
Managing Director of Meller Performance Events Group
Lisa is an expert corporate event designer, connector, and sourcing resource. Her original inspiration and spark came from personally achieving her first President’s Club group travel award in the direct sales industry with Creative Memories, Inc. She realized the impact of inspiring and motivating people through rewarding motivational experiences – a different approach to improving lives from her field of study, which was cancer research.

On this episode we learn the true value of the role marketing has in incentivizing performance across the company. If your company no longer has an incentive program, for sure you'll want to re-visit that after listening to this episode because it will pay dividends.
Mentions on the show...
- The research is the proof - Theirf.org
- "Love languages" doesn't just apply to romance, y'all! Love Languages
- We are doing business with HUMANS (not just businesses vs. consumers) - check out our Human to Human Episode
- One guest recommends this app that enables you to go straight to voicemail - Slydial
We are "Making a Marketer"... in all ways. Check Ep.32 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
59 min
March 26, 2019Crisis Communication - Marketing is Responsible with Alex Plaxen
In Episode 31 we are live on Facebook, speaking to someone who has made crisis communication a key area he is speaking and teaching on.
It's marketing's responsibility to share out information if a crisis occurs. Period. With the emergence of social media, that is now a key place to share it… And you MUST have a plan in order to do it properly!
Our guest...
Alex Plaxen – President/Founder Little Bird Told Media. Alex is passionate about using social media to amplify the reach of events. Little Bird Told Media's tagline is "Where Online Meets Offline."
Alex Plaxen has a Crisis Communication Certification he's teaching for Meeting Professionals International, so he was the perfect guest to have to speak on this topic.
Check out this quick show, and then go back to your organization and make it a priority.

We are "Making a Marketer"... in all ways. Check Ep.31 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
26 min
March 21, 2019Transformative Events - Marketing is Your Partner
In episode 30 we dive into... how do you make sure your event marketing spend produces real results? Creating an experience takes more than blinky lights. Your attendees need to feel something and achieve their goals (or your goals) for the event. We define experiential events and explore topics such as mindfulness, engaging all five senses, empathy for attendees, and making sponsorships more valuable to the sponsors and participants.
There are lots of ways to transform your events, and we explore them all on this show. Our guests are talented event designers and we’re excited to share their knowledge with you.
Our guests…
Tahira Endean - @tahiracreates / Vancouver, BC
Designing people-centric, purpose driven events. Head of Events at SITE global (Society for Incentive Travel Excellence). Tahira’s book, Intentional Event Design, Our Professional Opportunity, was written from two decades of experience producing events and designing environments where trust is nurtured, driving growth for participants and organizations. She is an Instructor, Certified Event Designer, and Digital Event Strategist. http://intentionaleventdesign.ca
Emma Parston - @EmmaCParston / Vancouver, BC
A leader in creating innovative, activating and ground-breaking events and platforms, Emma is renowned in the industry for collaborating with clients to turn their brand messaging into an authentic story-telling opportunity using a 360 ° immersive experience. She is a sought-out design and logistics expert with an unrivaled ability to bring ideas to life. Emma has had the opportunity to be in lead positions with organizations including TED, the Dhali Lama’s Canadian tour, and the United Nations. She is currently a partner at ConnectSeven and oversees all event activations, design and programming. http://www.connectsevengroup.com/

For more on mindfulness and events, listen to this podcast where our co-host, Elizabeth Glau, was a guest.
Enjoy learning from these experts as much as we did, as we deep-dive into the important topic of transforming events.

We are “Making a Marketer”... in all ways. Check Ep.30 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
53 min
February 21, 2019Influencer Marketing - Providing Value or Overused Term?
The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too.
There are all sorts of levels of influence, and we explore them all on this show. Our three guests are inspirational women working within the meetings and events industry.
Our guests...
Rachel Stephan - @StephanRachel / Montreal, Canada
- Senior Event Marketing Strategist with sensov/ event marketing(tm)
- Chief snöballer / snöball event influencer marketing
She’s a strategic thinker, creative idea generator and an event industry speaker. She provides strategic input and guidance and creates, develops and delivers integrated marketing campaigns for non-profit and corporate organizations locally, nationally, and abroad.
Tamar Beck - @tamarbeck1 / Twickenham, (West London) UK
- CEO at Gleanin
Tamar has 15 years of event experience from individual project to portfolio management, which includes overall financial responsibility and management of sales, marketing, operations and finance. Also managed a number of launches and acquisitions (including due diligence and integration).

Mariska Kesteloo - @MariskaKesteloo
- Founder Word of MICE / Past-President MPI Belgium / Gent, Flanders, Belgium
Mariska is the engine behind the 'Word of MICE' who finds the right social influencer for your region, city, convention bureau, hotel or venue. Let us help you tell your story, and build a unique global campaign to promote your service/product.

"I think in our day-to-day lives, ordinary people (ordinary attendees who are members of their own networks and communities) are genuine influencers." -Tamar
Want to know how much your Instagram posts are "worth"? Rachel shared this Website with us: Influencer Marketing Hub.
If you're interested in learning about some very obscure travel destinations, Mariska shared this with us: Atlas Obscura.
Sit back and relax, as we deep-dive into the important topic of influencer marketing.

We are “Making a Marketer”... in all ways. Check Ep.29 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
1 hr 1 min
January 22, 2019Corp. vs. Freelance Marketing & Personal Branding with Ben Roberts
Many professionals continue to work a "day job" while also building their own personal brand... while also having a "side-hustle."
Our guest on this show is doing just that! He has a job he loves running marketing for a start-up called Talkative, while at the same time he has a podcast, he has a Personal Branding Story he launched last year, AND he's writing a book that's set to be released SOONEST!
It is possible to do both, and Ben Roberts gives us some great tips on how to manage.
Our guest...
Ben M. Roberts is head of Marketing at Tech Start-up, Talkative. He is a Keynote Speaker at conferences around the UK... Ben has worked in, and consulted with, businesses from a range of industries.
He's writing his first Business Book: The Marketing Buzzword Book.

Ben's a huge advocate of human marketing, customer centricity, and the power of online reviews to build a genuine rapport with past, present and future customers, who are the lifeblood of any business.

If managing your own personal brand is something you can use help with, or you're considering a side-hustle, this episode is for you especially.

We are “Making a Marketer”... in all ways. Check Ep. 28 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
55 min

About Making a Marketer

From the publisher's feed

The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017.