Making a Marketer

This second part of our season two kick-off is a REUNION full of rockstar event professionals! A whirlwind of super smart people giving us nuggets of information, and a reason to listen back (or listen) to their past episodes. It’s the perfect way to start a new season after a summer break. Much has changed since we spoke last, and we get some new perspectives from each of them.

Here’s how the groups rolled out on this one...

GROUP 1

These three are cutting-edge #eventtech pros

Ep. 7 - Marketing a Start-Up: Scott Vitale and Rachel Stephan

Ep. 13 - Creating & Amplifying Thought Leadership: Mary Ann Pierce

We spoke about changes in their marketing approaches, the integrated tech stack (geek-out, right?), and what their social media focuses are within their businesses. Great insights!

GROUP 2

Experiential events / peer-to-peer learning / facilitation

Ep. 6 - Marketing a Different Kind of Event: Liz Lathan and Nicole Osibodu

Ep. 8 - Speaker. Podcaster. Marketer.: Thom Singer

Ep.10 - What is Inbound Marketing, Anyway?: Will Curran

Times have really changed in terms of the expectations of our attendees, and peer-to-peer learning and facilitation is more and more prevalent. These guests know first-hand how things are evolving, and offer some enlightening perspectives.

GROUP 3

Using Marketing for Your Crisis Communications

Ep. 5 - Marketers on Event Marketing: Alex Plaxen and Nick Borelli

Ep. 9 - Exhibiting as Part of Your Marketing Strategy: Danalynne Menegus

Wow, do we get some great nuggets from these three, as things have really changed in the world of events with regard to crisis management. Or have they? They really should, and we explore this VERY important issue and how it relates to marketing in particular!

Check out Part 1 of this reunion: http://bit.ly/ep18mam - Social Marketing Chat (mostly!)

We are “Making a Marketer”... in all ways. Check Ep.19 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

This episode kicks-off Season Two with a bang! Season One was so full of great guests and tons of high-quality information that we decided to have a REUNION of as many of our season one guests as possible. What this means is, this is a two-parter. It was a whirlwind of welcoming guests in and out -- for sure you’ll want to listen back to season one after hearing this!

GROUP 1

Customer Service & Reputation Management via Social (Ep. 1) with Kylene Kaelin

Things have changed in the past year - Customers are now reaching out much more via FB Messenger! We revisit this important topic.

Building Community (Ep. 2) with Brian Fanzo

“Community is the future of business.” BOOM! Brian shares more knowledge bombs with us -- always a great guest. Events are missing the mark now, but opportunities to connect face-to-face is what the newer generations crave.

Live Streaming - Use Video to Amplify Your Message (Ep. 16) with Kelly Noble Mirabella

Number one message: if you’re going to broadcast, do it consistently! We revisit this important, HOT topic.

GROUP 2

Digital Marketing - Strategies for Building your Business and Brand (Ep.11) - Amanda Robinson and Kiki L’italien

These two were on one of our most popular episodes of season one. If you need some tips for your business, be sure to check it out. 

GROUP 3

Learn How to “Twitter Smarter” with top Twitter Pro (Ep.4) - Madalyn Sklar

Always a fountain of great information, we asked Madalyn what she thinks the biggest opportunity is for Twitter right now. Listen to hear her answer!

Using Pinterest - Drive Traffic to Your Business (Ep.15) with Jeff Sieh & Cara Chace

We learned how crazy good Pinterest is for driving business, and we learned some more nuggets in our brief time with them on this reunion show.

 We are “Making a Marketer”... in all ways. Check Ep.18 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

HUMAN Marketing = The perfect topic for Episode 17 - our final episode of Season 1! Join host Megan Powers and co-hosts Jen Cole and Elizabeth Glau on this illuminative episode.

We don’t do business with businesses. We do business with people. Always keeping the HUMAN element in everything we do is crucial to success, and these two have made a living of helping brands, agencies, entrepreneurs, and more, leverage the human element.

Our stellar guests on this episode... 

• Bryan Kramer
  

Every person within an organization now has an opportunity to be “the voice” of their brand because of social media. So now we aren’t just being “human,” but the emergence of social over the last ten years has changed how we communicate. We now live in an environment where SHARING is powering the human economy, which is something we also dive into with Bryan and Courtney.

Honestly, these are now two of the smartest people we know, and this is a must-listen no matter what your role is in your organization.

We are “Making a Marketer”... in all ways. Check Ep.17 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! 

::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Live video is HOT - there’s no denying it! Episode 16 was recorded LIVE on Facebook (of course), and our guests were perfect for this topic. Whether you're using live streaming in your business or not, you'll learn how and why you should be after listening to this show. 

Guests...

• Chris Strub with I Am Here, LLC truly is a FORCE FOR GOOD...
  

• Kelly Mirabella - Stellar Media Marketing
  

We explore some new opportunities with live (new stuff everyday with social media, right?!), answer questions from our viewers, and dig into the why and how of this participatory medium. If you haven’t yet included LIVE into your marketing strategy, this show will surely give you the motivation. We can all benefit from it!

We are “Making a Marketer”... in all ways. Check Ep.29 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Many of us were HOT on Pinterest when it first came out. It was really easy to go down the rabbit hole of spending hours in there creating the house, wedding, whatever of our dreams!

Here’s the thing -- it’s a stellar business tool. On Episode 15 host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two Pinterest EXPERTS who give us SO many knowledge bombs about the platform! Pinterest is not social media, it’s a traffic-driving machine.

You’ll likely listen to this show more than once -- even we will, and we were on it! That’s how much value this episode provides about marketing your business using Pinterest.

• JEFF SIEH is a visual marketing consultant, specializing in Pinterest, Instagram, and video.  Jeff is the owner and Creative Director at His Design, Inc. where he has worked to help clients market themselves in the best way possible using a variety of mediums for over 14 years. He is also “Head Beard” at Manly Pinterest Tips where he is the creator and host of The Manly Pinterest Tip Show. With top tips, comedy, storytelling, and just plain fun, Jeff teaches Pinterest techniques like no other. Jeff is also on the Social Team at Social Media Examiner and manages their Pinterest and Instagram as well as appearing in and producing much of their live video content. Visit www.manlypinteresttips.com where Jeff explores visual marketing with character as big as his beard. 

• CARA CHACE Pinterest Marketing + Squarespace Design are her JAM. She started in social media marketing in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she’s gone on to create hashtag campaigns for cities and their tourism boards, websites for entertainers and small businesses, and online courses to help online entrepreneurs like YOU figure out this whole digital marketing puzzle for your business.

When she’s not geeking out on Pinterest and Squarespace, she’s listening to music, reading in fuzzy slippers, or entertaining her kiddo with dance parties and doing the "funny faces" on Snapchat.

Grab your favorite note-taking tool -- you’re going to need it for all the awesomeness these experts share on this Making a Marketer episode.

We are “Making a Marketer”... in all ways. Check Ep.15 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Host Megan Powers welcomes this mid-month guest all the way from Sydney, Australia! Episode 14 brings special guest Salena Knight in what amounts to a “teaser” on Retail Marketing. Even better news? So much of this can be applied to other types of businesses.

Salena Knight is a retail strategist, consultant, and speaker who loves speaking about growing cash flow, sales and profits through customer experience, digital marketing, and customer attraction/retention strategies. Her passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Successfully building, growing, and then selling a multi-award-winning chain of retail stores, she now focuses on empowering other retailers to build their businesses.

Salena shares her background - how she got “here” - and THIS gold:

- Cash Flow: 3 Places your business is leaking and how to fix it.

On this live show we had a great question from a viewer too, so Selena had a bunch of great tips. Here's the link to a retail guide she created!

Also be sure to check out her Podcast on iTunes - Bringing Business to Retail.

We are “Making a Marketer”... in all ways. Check Ep.14 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Host Megan Powers, along with co-hosts Elizabeth Glau and Jen Cole, welcome guests Ina Yulo and Mary Ann Pierce on episode 13 to talk creation and amplification of thought leadership. Marketing is about amplifying your message, and sharing thought leadership through marketing channels is key.

Our guests...

• Ina Yulo - Senior Content Strategy Manager at BrightTALK, Ina has been listed on the Women in FinTech Power List for two years in-a-row and has spoken or moderated for conferences on Blockchain, FinTech, Payments, Women in Tech, and Marketing.

Data is crucial. What you do with that data is even more so! On this show we have two guests who on the surface might seem like competitors, but this collaborative conversation shows that there is room for everyone. Two very bright women address data and its place in the industry AND the continued importance of events and face-to-face communication. Using data in cooperation with these face-to-face experiences is gold.

Sit back and tune in as we make a marketer...

We are “Making a Marketer”... in all ways. Check Ep.13 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Host Megan Powers welcomes Michael Arias on this mid-month(ish) show! Episode 12 brings us a quick lesson on Ground Marketing, and the success Michael has had with it and his clients.

As Michael reminded us on this show, there is "riches in the niches." His niche is Dental Marketing.

Michael is "The Dental Marketer" and he has a podcast by the same name -- The Dental Marketer. He’s worked with several dentists, dental groups, dental consultants, and agencies. He loves educating anyone who is interested on how to market their dental practice. I was a guest on his podcast, and it hit me -- I bet our listeners would love to learn about Ground Marketing, which is the type of marketing his team teaches.

Check out this quick 30-minute show!

Other ways to find Michael:

• Twitter

If you'd like to see the video recording of the show, here you go - Episode 12 Video.

We are “Making a Marketer”... in all ways. Check Ep.12 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Episode 11 recorded on International Women’s Day when we were happy to have as our guests - Amanda Robinson and Kiki L’italien… 2 ROCKSTAR women business owners.

WOW. That’s the one word I can come up with to describe Episode 11! Host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two marketing experts -- Amanda Robinson and Kiki L’Italien.

• Amanda Robinson
  

We talk strategy on this one, and there are a ton of nuggets shared about running your own business, personal branding, specific tools & tips, and so much more! {Like Chatbots - do you know about chatbots? Here’s an example from Amanda - Valentines Chatbot}

Whether you’re a seasoned pro or a beginning marketer, we guarantee you’ll gain a ton of valuable insight from this one.

Sit back and relax, and make sure you have a way to take some notes (or re-listen if you’re driving or working out!) -- you’ll want to... on this Making a Marketer.

We are “Making a Marketer”... in all ways. Check Ep.11 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

On episode 10 host Megan Powers chats with guest Will Curran - a heavy-duty #eventprof… He’s Founder and Owner of Endless Events, AKA their “Chief Event Einstein.” He's also host of his own show EventIcons and current president of the AZ chapter of ILEA.

On this 30-minute show we talk about marketing automation. When people hear “Inbound Marketing,” they might think they know what it is based on the name, but it’s multi-layered. Will breaks it down, and likely makes us all believe we should be using a marketing automation tool! These tools aren't cheap, but they can replace many tools we’re already paying for.

Give this quick episode a listen, and see how you can automate your marketing and sales processes.

We are “Making a Marketer”... in all ways. Check Ep.10 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::