Making a Marketer

Megan Powers and her co-hosts Elizabeth Glau and Jen Cole - along with their guests - talk exhibiting on this one. This is part of the marketing equation, so we thought we should speak with two meeting industry (and marketing) pros on this important topic.

Guests...

• Danalynne Menegus is a B2B Marketer, Writer, and Storyteller. She currently works as an Editor and Writer for Corporate Event News and as a freelance writer, editor, and marketer.

Having exhibiting at tradeshows in your marketing mix is certainly something that makes sense for many businesses. We talk quite a bit about that, but we also talk about how to select which shows to participate in, and what else you might be able to do alternatively as part of a trade show.

We also discuss hosted buyer programs, including social media as part of your communication plan (sponsor benefit!), and more.

Sit back and enjoy this insightful conversation with two of the best folks in the industry.

We are “Making a Marketer”... in all ways. Check Ep.9 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

On Episode 8 host Megan Powers talks with professional speaker Thom Singer. Thom is a certified speaking professional (CSP) via the National Speakers Association (NSA), and is very well respected in many industries. He is going strong with his “Paradox of Potential” program, and is really well known in the meetings and events industry for being the “Conference Catalyst.” 

We talk about his start via training attorneys in marketing and sales, and his current work as a speaker and a podcaster.

This fun 30-minute show is a must-listen!

How to reach Thom:

@thomsinger

ThomSinger.com & his podcast is "Cool Things Entrepreneurs Do"

If you'd like to see the video recording, here you go - http://bit.ly/MaMEp8vid

We are “Making a Marketer”... in all ways. Check Ep.8 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show produced by Corey Moss of Convergent AV Radio. :::

On Episode 8 host Megan Powers talks with professional speaker Thom Singer. Thom is a certified speaking professional (CSP) via the National Speakers Association (NSA), and is very well respected in many industries. He is going strong with his “Paradox of Potential” program, and is really well known in the meetings and events industry for being the “Conference Catalyst.” 

We talk about his start via training attorneys in marketing and sales, and his current work as a speaker and a podcaster.

This fun 30-minute show is a must-listen!

How to reach Thom:

@thomsinger

ThomSinger.com & his podcast is "Cool Things Entrepreneurs Do"

If you'd like to see the video recording, here you go - http://bit.ly/MaMEp8vid

We are “Making a Marketer”... in all ways. Check Ep.8 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show produced by Corey Moss of Convergent AV Radio. :::

Join host Megan Powers on Episode 7 as she welcomes her event industry professional guests:

Scott Vitale – Founder and CEO of Spigot Labs

Spigot Labs’ product uses RFID to streamline how you attend, organize, and engage at job fairs, conferences, and food & wine festivals. This technology allows you to take immediate action on the leads you collect in the platforms you’re already using.

Rachel Stephan – Chief snoballer at snöball Event Influencer Marketing

snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand.

Megan talks with her guests about their startup origin stories, marketing a startup, and more in this 30-minute MUST listen episode!

We are “Making a Marketer”... in all ways. Check Ep.8 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show produced by Corey Moss of Convergent AV Radio. :::

Join host Megan Powers on Episode 7 as she welcomes her event industry professional guests:

Scott Vitale – Founder and CEO of Spigot Labs

Spigot Labs’ product uses RFID to streamline how you attend, organize, and engage at job fairs, conferences, and food & wine festivals. This technology allows you to take immediate action on the leads you collect in the platforms you’re already using.

Rachel Stephan – Chief snoballer at snöball Event Influencer Marketing

snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand.

Megan talks with her guests about their startup origin stories, marketing a startup, and more in this 30-minute MUST listen episode!

We are “Making a Marketer”... in all ways. Check Ep.8 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show produced by Corey Moss of Convergent AV Radio. :::

Join host Megan Powers, Elizabeth Glau and Jen Cole on Episode 6 as they welcome their guests:

• Liz Lathan – Program Director, IBM Analytics & Hybrid Cloud Marketing Events, and a founding partner of Haute Dokimazo – a new kind of event conference.

The Making a Marketer crew talk about this unique event Haute Dokimazo – an “un-conference” – with Liz and Nicole. They’ll explain what an “un-conference” is, and talk through how you actually market an event without a pre-set agenda. While events are marketing tools in and of themselves, having the opportunity to explore ideas and truly talk with other attendees is the best part.

Make sure you listen to two great pros in the industry, along with the crew (also comprised of events marketing professionals)!

We are “Making a Marketer”... in all ways. Check Ep.6 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show produced by Corey Moss of Convergent AV Radio. :::

Join host Megan Powers, Elizabeth Glau and Jen Cole on Episode 6 as they welcome their guests:

• Liz Lathan – Program Director, IBM Analytics & Hybrid Cloud Marketing Events, and a founding partner of Haute Dokimazo – a new kind of event conference.

The Making a Marketer crew talk about this unique event Haute Dokimazo – an “un-conference” – with Liz and Nicole. They’ll explain what an “un-conference” is, and talk through how you actually market an event without a pre-set agenda. While events are marketing tools in and of themselves, having the opportunity to explore ideas and truly talk with other attendees is the best part.

Make sure you listen to two great pros in the industry, along with the crew (also comprised of events marketing professionals)!

We are “Making a Marketer”... in all ways. Check Ep.6 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show produced by Corey Moss of Convergent AV Radio. :::

Join host Megan Powers and her Event Marketing professional guests on Episode 5:

• Nick Borelli – President, Borelli Strategies. Nick is an event marketing consultant, providing eventprofs with strategies to market their events more successfully.

All discuss some best practices about event marketing, the current state of event marketing, some of the different conference examples, and more.

We are “Making a Marketer”... in all ways. Check Ep.5 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show produced by Corey Moss of Convergent AV Radio. :::

Join host Megan Powers and her Event Marketing professional guests on Episode 5:

• Nick Borelli – President, Borelli Strategies. Nick is an event marketing consultant, providing eventprofs with strategies to market their events more successfully.

All discuss some best practices about event marketing, the current state of event marketing, some of the different conference examples, and more.

We are “Making a Marketer”... in all ways. Check Ep.5 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show produced by Corey Moss of Convergent AV Radio. :::

Join host Megan Powers and her Event Marketing professional guests:

Nick Borelli – President, Borelli Strategies. Nick is an event marketing consultant, providing eventprofs with strategies to market their events more successfully.

Alex Plaxen – President/Founder Little Bird Told Media. Alex is passionate about using social media to amplify the reach of events. Little Bird Told Media’s tagline is “Where Online Meets Offline.”

All discuss some best practices about event marketing, the current state of event marketing, some of the different conference examples, and more.

::: Show produced by Corey Moss of Convergent AV Radio. :::