April 17, 2017

Making and Modifying with Justin Jackson

30 minutes

This episode is brought to you by Your Clockwise Week—a personalized weekly structure built around your actual life, not an ideal one. If your week feels full but not fitting, you can learn more at mikevardy.com/yourclockwiseweek.

My guest this week is Justin Jackson. He is a dad, husband, entrepreneur, coach, the founder of Megamaker, author of Jolt, the creator of Marketing for Developers and Tiny Marketing Wins, and overall serial maker. He aims to help people through the things they create.

On this episode, we discussed the processes of making and/or modifying. We delved on his systems and approaches in the different initiatives and creations he is currently working on.

Other areas we touched on includes:

The story of how we met, a brief background of how he has always been involved in businesses and how he transitioned from non-profit, to consultancy, and finally – going solo with his independent projects.

How getting married, having children and experiencing failure, affected his plans and initiatives.

The process of starting up independently, which includes conceptualizing, case studies, exploring and being a serial maker – getting involved in different things which include his podcast, softwares, plugins, e-books, courses, and even merch.

How and why he decided to zero-in on writing Jolt and finishing it in the span of a month.

The concept of mind gremlins, how being less self-serving enabled him get rid of these, and other takeaways that people have from his two top products – Jolt and Marketing for Developers.

Conducting a survey and how its findings gave him insights when he created Tiny Marketing Wins.

His process when things must be put on the backburner or let go, and how he did this with his podcast.

His hybrid approach when it comes to making, modifying and refreshing the systems, tricks, and hacks supported by continuous research and learning.

A sample hack he shared in writing effective landing page copy and generating leads.

Relevant Links:

Justin Jackson | Make some stuff

MegaMaker

What has Justin made? | by @mijustin

Jolt | Sell more by standing out

Marketing for Developers | A guide to marketing your software, apps, and digital products

Tiny Marketing Wins | Weekly marketing tactics for online businesses

Watch for mind gremlins | by @mijustin

Focus on your own shit | by @mijustin

Learning with Justin Jackson | Productivityist

We all want progress | by @mijustin

Justin Jackson | YouTube

Justin Jackson (@mijustin) | Twitter

Thanks for listening, until next time remember to stop guessing… and start going.

Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.

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If this episode resonated, I’m exploring ideas like these more deeply in my upcoming book, Productiveness. You can follow along as it takes shape at mikevardy.com/productiveness.

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By Mike Vardy

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