Dave and Shannon kick off Business Brain ep. 688 on World Sake Day by riffing on a San Diego beach rental and the power of being a customer of your competitors—and your own business. They share lessons from buying and selling: Dave used paid podcast ads to learn the market and build relationships, and both discuss selling cars and iPhones with smart baselines (Carvana, Gazelle) to stay in control. They swap tactics for negotiating with dealers, anchoring offers, stacking incentives, and using time constraints to avoid the showroom grind.

The conversation pivots to deal-making on both the buy and sell side: start by selling unused items at home, set floors for pricing, and use content to win attention. Examples include a listener who turned $1 in book pallets into $5,000 and another who flips free couches with time-lapse cleaning videos that “stop the scroll.” They wrap with a time-management tip—book 15–20 minute discovery calls you can extend—and a call for reviews.

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