Redefining the Script: Alma reveals a universal script that serves both FSBOs and expired listings, focused on rapport building and reducing risk perception.

From Failure to Success: Alma shares his journey from making 100 calls for one appointment to dramatically improving his conversion rate, highlighting the importance of persistence and skill development.

The Platinum Rule: Applying the platinum rule in real estate involves treating clients according to their needs and preferences, fostering trust and rapport.

Intent and Tone: Persuasion is about helping prospects to do what's best for them, a goal achieved through tone, rate of speech, and genuine intent.

Reduce Risk through Rapport: Alma advises that reducing a prospect's perceived risk of working with an agent leads to a higher success rate in setting appointments.