Welcome to the first ever edition of the Making Good Book Club, with me (Lauren Tilden) and my co-host, Charelle Griffith. In this first episode, we discuss the book Mindset by Carol Dweck. We share our key takeaways from this incredible book and how we would apply what we've learned to small businesses. And then, at the end, we announce next month's book selection for the Making Good Book Club!

Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered.

GET NOTIFIED ABOUT THE BOOK CLUB: https://makinggoodpodcast.com/bookclub


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Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered.

The end of the year is a super important sales time of year for most small businesses. So how can we make the most of the final few weeks of 2021 to see the greatest results? In this episode, I share 11 tips for ending 2021 on a high note.


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MAKING GOOD SHOWNOTES:

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https://makinggoodpodcast.com/100prompts 

Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered.

In this conversation with Masami Sato of B1G1, we explored the power of a business with a sense of purpose and a commitment to giving.  This conversation covers the power of the small every day action, 3 critical components of business giving, how to make giving a habit, unique and creative ways to give back, and much, much more.

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MAKING GOOD SHOWNOTES:

https://makinggoodpodcast.com/90

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Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it.

Most product-based small businesses see their highest sales numbers in the latter part of November and December. For a lot of people, when thing start to get super busy, they find themselves with less time for marketing and creating content. But the marketing and creating content is important! The more effectively we market, the higher our sales numbers will be. So, to make this piece easier on you, today, I’m sharing 15 marketing content ideas that you can use to drive sales and build community over the busy holiday season.

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MAKING GOOD SHOWNOTES:

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Join Cynthia Hauk and I for a conversation around facing impostor syndrome, your inner critic, and creative blocks so you can have a business that makes you money and makes an impact. This episode is like chicken noodle soup for the soul — a must-listen for all my creative listeners.

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MAKING GOOD SHOWNOTES:

https://makinggoodpodcast.com/88

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Want to make sure you get all the updates on the Making Good Book Club? Sign up here.

Two really amazing things happen in this episode:

1.  I finally get to tell you: Making Good is launching the Making Good Book Club!
2. I'm introducing my incredible co-host, marketing strategist Charelle Griffith.

In this episode we announce the Book Club, introduce Charelle, talk marketing, and discuss how to read books and ACTUALLY do something about what we learn. More details here.

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MAKING GOOD SHOWNOTES:

https://makinggoodpodcast.com/episodes/87

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In this episode, I'm joined by fashion influencer Charmaine Charmant for a conversation about influencer marketing. We discussed everything from the basics (what is influencer marketing?) to the details of finding the right influencer, what it looks like to work with an influencer, and why this is a *GREAT* time to start influencer marketing... even if you have a tiny business.

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MAKING GOOD SHOWNOTES:

https://makinggoodpodcast.com/86

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For many listeners, November and December are the busiest and most important sales months of the year. But with more sales comes more pressure and more work. In this episode we answer the question: How can we make sure that we do all we can to have a successful, prosperous holiday season.. Without driving ourselves to complete and total burn out?

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MAKING GOOD SHOWNOTES:

https://makinggoodpodcast.com/85

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My guest for this episode is Sarah Frost, founder of Making Local. In this conversation, we talked all about shopping small and local (HOW to do it and why it's important), the importance of changing your spending mindset, ways to support small and local businesses (outside of buying), mindset, and much more.



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MAKING GOOD SHOWNOTES:

https://makinggoodpodcast.com/84

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Your calling, your why,  your purpose, your reason for being and doing… whatever you want to call it… that’s what we’re talking about today. We’re going to talk about what I actually mean by calling, why it’s important to find it, and most importantly HOW to actually find it. I’ll share what some of the world’s leading thinkers in productivity, motivation and business have to say on this topic, and then I’ll also share some of my own experiences.



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MAKING GOOD SHOWNOTES:

https://makinggoodpodcast.com/83

JOIN THE FB COMMUNITY:

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CONNECT WITH ME ON INSTAGRAM:

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GET 100 MARKETING PROMPTS (free!):

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