For a podcast that centers well-being in how we run and market our small businesses, today’s topic is overdue! I am so thankful to have had such a grounded, enthusiastic pro at my side while thinking through how we keep our bodies healthy. Because when we do, our minds (and ultimately our businesses), really reap the benefits.

My guest today is Tanessa Shears. Tanessa helps entrepreneurs double their energy and focus so they can make more money in their businesses. She works closely with business owners to eliminate brain fog and wake up well-rested so they can get more done in less time, maintain consistent, stable energy throughout the day, and feel better than they have in years. She is also the host of the Becoming Limitless podcast, where she tackles a new aspect of wellness in each episode. 

I had so much fun chatting with Tanessa about building habits, nerding out about the Oura ring, (I promise this episode isn’t an ad for them), and so much more, that I decided I needed to have her back on the show! So tune in on THURSDAY for my second conversation with Tanessa, where we deep dive into even more fun stuff. Next time we're talking about financial independence.


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https://makinggoodpodcast.com/254
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All the details: makinggoodhappen.co

I have been a fan of Brené Brown for about a decade now, and so it is truly mind-blowing to me that we haven’t discussed one of her books for Book Club until now.

Brené Brown is a researcher and self-identified storyteller who has spent the last two decades studying courage, vulnerability, shame, and empathy. I first learned about Brené from two incredible TED talks she gave in 2010 and 2012, which I’ll link in the shownotes. From there, I deep-dived into her books, which are also linked.

While Charelle and I both LOVE Daring Greatly and Brené Brown this is one of the least specifically business-focused books we’ve done on the podcast, so we had to get creative in order to connect the themes in Daring Greatly to small business and marketing. BUT, this book was absolutely worth covering on the podcast, as there is so much to pull from, especially some powerful ideas around mindset and mental health that would be life-changing for any small business owner.

If you’re new to Brené Brown’s work, I hope this conversation inspires you to dig deeper!


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/253
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Let’s be real:

A business does not exist without sales.

It just doesn’t.

As much as I know that you, dear listener, are a big-hearted small business owner who wants to make a difference through your small business. (I LOVE THIS ABOUT YOU).

You do have to make sales.

And making sales opens up huge opportunities. Not only for your business, for yourself and your life, but for the impact you’re able to make.

But I think you’ll agree: Build it and they will come is not a thing. And even when you get people there – to your website, to your social media, to your email list – being there also doesn’t mean that they’re going to buy.

So. How do you actually make the sale? Well my friend, that is what today’s episode is all about: the elusive art of sales.


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/252
CONNECT WITH ME ON INSTAGRAM:
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You’re (beyond cordially) invited to:

Doing the Dang Thing​: The Ultimate Marketing Plan for Procrastinators, Perfectionists, and Overthinkers ✨

This workshop takes place Wednesday, August 14th (12pm Pacific / 3pm Eastern)

Here’s what I’m going to teach you in this workshop:

• how to bust through overwhelm
• 5 secrets for *actually* following through
• how to build an anti-overwhelm, procrastination-proof marketing plan... that WORKS

➕ BONUS! ➕ Everyone who signs up will also get a free companion workbook to help you implement everything you learn.

Everyone registered will receive a link to the recording. Although! If you DO make it live, I promise to make it MORE THAN worth your while.

Sign up for the free workshop (+ get your bonus workbook!) at https://makinggoodpodcast.com/workshop

What does it take to TRULY connect with your ideal customers?

To show them who we are, to demonstrate what we have to offer them, and to get them excited about becoming a customer with us?

Anyone who has tried marketing their business knows that this isn’t an easy thing to do at all.

But, it’s not something that gets a lot of airtime in marketing conversations. 

It’s a lot sexier to talk about growing your audience or making sales, but this space between someone discovering your business and the point where they decide to make a purchase?

What you do in this time really matters. And that’s what we’re talking about today.


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/251

CONNECT WITH ME ON INSTAGRAM:
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Get your free training: Marketing 101 Video Training + Workbook.

Today’s episode is a very exciting one because in it, my guest, Antonia Bowring and I, chat about a topic that I have not yet covered on this podcast. And that is coaching!

We all have moments in our lives where we could really use some guidance, or at least an exterior influence to keep us moving toward our goals. I think as small business owners, this is sometimes especially true. Working with a coach, developing relationships with mentors, honing skills to coach yourself- these are all great options that Antonia Bowring endorses and was kind enough to talk me through.

Antonia Bowring is a highly credentialed executive coach, consultant, and strategic facilitator with comprehensive experience in early-stage, nonprofit, and corporate settings. For Antonia, the essence of coaching is partnering with clients to help them flourish and thrive. Her approach emphasizes goal-setting, pragmatism, action-oriented business solutions, and accountability.

I learned so much from this conversation, which was full of great recs and ideas. I can’t wait for you to give this one a listen.


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/250
CONNECT WITH ME ON INSTAGRAM:
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Get your free training: Marketing 101 Video Training + Workbook.

Let’s talk about how to NOT be invisible.

In other words – how to get your business actually SEEN by the right people – the people who will buy.

In this episode, we’re going do two things. First, I’m going to give you an overview of 10 ways you can get discovered by more of your ideal customers. Then, I’m going to walk you through how to choose which of these makes the most sense for you.

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/249

CONNECT WITH ME ON INSTAGRAM:
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There are times when the “shoulds” we are either taught or have convinced ourselves of pile so high it can be overwhelming. It is in this state of overwhelm that we lose track of ourselves, our passions, and our “why.” The balm, according to my guest today, is to re-root in our identities and uncover our purpose based on a true understanding of who we are. It’s in creating from a sense of self that we find contentment and success.

Jessica Huie is a visibility mentor who helps people bring their purpose-driven projects to life and share their unique gifts with the world through a process she calls Transformational Visibility. She has twenty years of experience working in the media as a publicist, speaker, entrepreneur, and author. Jessica believes in a universal truth: “When we go beyond intellect and create from our soul, an incredible congruency occurs. It’s an almost alchemic combination of inspiration and strategy that creates momentum and magic.”

I could definitely feel the magic during our conversation, and I know you will too.


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/248
CONNECT WITH ME ON INSTAGRAM:
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This book was an absolute joy to read. As always, Charelle and I resonated with different parts and pieces, and maybe more so than past books the sections we pulled out clearly illustrated the ways our brains work so differently, which is always fun to see. 

I have been following the author, Elise Blaha Cripe, for a long time, and when she came out with her book I immediately jumped on getting a copy. I really admire Elise for her creativity and dedication to making space for joy, whether it’s a craft project or a baking experiment or a business venture. She’s currently on a break from social media, but you can still find plenty of inspiration by scrolling her Instagram page, @elisejoy. 

Big Dreams Daily Joys is an intuitive, approachable and honestly visually fun book for anyone who could use some fresh ideas for making progress, setting goals, and making time for the things that matter most. There were so many jewels in this book we couldn’t cover them all, So if you enjoy this discussion and you learn something, you will definitely want to pick up a copy for yourself. Plus it's really, really beautiful.


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/247
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
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Get your free training: Marketing 101 Video Training + Workbook.