For years in my business I felt like I had to give everyone a great deal and that was my path to success- but I also felt when I was working with such wonderful people that I wanted to give them a deal to give them what they really wanted but couldn't afford unless I was giving away the farm. I felt like Profit was a bad word. I started making it in my mind a hobby of creating something with joy is ok to not make a profit because the people are so great and I bet I'll get good photos after....and on and on.

Changing that narrative was critical- because even though I wanted to start making some money- I now was attacking my unideal client because they wanted things as cheap as possible. I had the cheapest wins mentality forever- that was not how profitability works but I kept doing them and trying to grow a little bit more each time.

Consumers often make Profit a bad word- you need to condition yourself that it is a critical part of your business and you deserve it.

How can you change the narrative of profit in your business?
What profit can help you accomplish?
Why you need it!

Looking at profits/costs in a transaction. Arrangement- shipping, freelancer, car insurance to delivery, delivery boxes etc.