This time on Stay Paid, we speak with Jacki Semerau Tait, an agent, coach, author, and speaker, and staunch proponent of relationship marketing. Most agents know that garnering referrals is superior to constantly chasing new leads, making building relationships with their SOI preferable to cold calling, sourcing internet leads, door knocking, and other approaches to lead generation. Even so, not all understand how to implement and sustain an effective relationship marketing strategy. This is where listening to Jacki’s interview will help. Join us to discover a simple approach to effectively managing relationships with everyone in your database regardless of its size, the highly feasible routine that will produce at least one appointment every week, and what you should do to organically connect and network with other agents you may not have considered working with before.

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Connect | Resources

·      FREE e-book: Getting Started with Relationship Marketing

·      FREE printable: 12 Month Pop-By Printable Bundle

You can get more free resources, including additional e-books and printables as well as lead magnets to attract new leads, by visiting our Resource Library.

 

0:00     Introduction

0:57     Jacki’s business bio

2:21     Living a life on purpose, in purpose

4:58     The basis of relationships

6:41     Building relationships at scale   

10:00   Touchpoint strategy

13:32   10 call a day, 5 days a week  

16:24   “Shortcut” fees

18:01   Building a referral agent network    

19:21   Coaching for relational agents

23:06   Where to focus in this market

27:34   Action Item

 

Making Relationship Marketing Work for You