A Productive Conversation

Making Time For What Matters with John Zeratsky


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Since the early 00s boom in productivity optimization, today’s guest John Zeratsky has seen how much our relationship with time has evolved. As a writer and speaker, John is on a mission to help people make time for what matters.
How do you manage your time? There’s no one-size-fits-all tactic, but John Zeratsky‘s latest book ‘Make Time’ runs through tried and tested approaches for us to cherry-pick, so I was super excited to catch up with him and run through some of these exercises. Tune in as we discuss reflection time, the power of default settings and breaking bad habits with friction.
John’s quest for mastering time management was born from his career in design, web development and copywriting. He’s worked with numerous startups including Netflix, Slack, Airbnb, Uber, 23andMe and Medium, and his writing has appeared in publications like Wall Street Journal, Wired and Fast Company. 
Talking Points
How he formed his partnership with Jake Knapp and where their fascination of time came from
Making everything in the book simple and doable
Approaching work as a designer
Distinction between simple and easy
The role of friction and how it breaks habits
What ground hogging means to John
What is a time crater and what are the time craters John struggles with?
Taking caffeine naps to boost energy
The first productivity app John ever used
Quote
“When it comes to our own time, this finite precious resource that we have, we don’t often look back and say, what did I really do today?“
Helpful Links
Make Time | Amazon
Jake Knapp
Time Dorks
Google Ventures
Design Sprint Process
Design Sprint | Amazon
Getting Things Done | Amazon
Episode 203: The Evolution of Getting Things Done with David Allen
Episode 229: Exploring Digital Minimalism with Cal Newport
Sleep Cycle
43 Folders
Indistractable | Amazon
Philips Wake Up Alarm Clock
Austin Kleon’s caffeine nap
Mori App
TeuxDeux
MakeTime.blog
Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.
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A Productive ConversationBy Mike Vardy

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