Martha van Berkel from Schema App takes us deeper into the minutiae of entity SEO to look more closely at schema markup and how to build a powerful knowledge graph.

Martha says: “Start to think about entity SEO and managing your content knowledge graph.”

How would you define an entity?

“I always like to think about an entity as a thing. When you’re in a business, you can think about the most important strategic ‘things’ for the business. What makes an entity different from a keyword (or a word in general) is that it is multi-dimensional. You can describe that entity and how it relates to other things.

Read the full transcript of Martha's interview at https://majestic.com/seo-in-2025/martha-van-berkel