Shailendra Pratap Jain is a professor of marketing at the University of Washington's Foster School of Business and the co-author of the new book Managing Brand Transgressions. What elevates a simple issue to a transgression and what can brands do to rebuild trust? We discussed all of this and more this week on the On Brand podcast.

About Shailendra Pratap Jain

Shailendra Pratap Jain is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He has held faculty positions at Indiana University’s Kelley School, University of Rochester’s Simon School, Cornell University’s Johnson School, University of Western Ontario’s Ivey School, Cambridge University’s Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai. Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards. Prior to his academic career, he worked in sales, brand management, and advertising in industry and is associated with several noted marketing campaigns in India.

From the Show

What brand has made Shailendra smile recently? Ben & Jerry's and Patagonia. “I'm going to double dip here!” Learn why these brands were deemed smile-worthy by listening to this week's show.

Connect with Shailendra on LinkedIn and check out his faculty page on the Foster School of Business website and his book, Managing Brand Transgressions.

As We Wrap …

Until next week, I’ll see you on the Internet!

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