Sign up to save your podcasts
Or
Share Managing Startup Brand Consistency with Jonathan Wassterstrum
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Managing Startup Brand Consistency with Jonathan Wassterstrum
“How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast.
About Jonathan Wassterstrum
SquareFoot Founder and CEO Jonathan Wasserstrum has worked for over a decade in commercial real estate. SquareFoot is a new kind of commercial real estate company that helps companies win at finding their next (and next) office, providing transparent access to inventory, brokerage services, and a flexible space offering. SquareFoot brings together technological innovation and human expertise to solve clients’ needs.
Episode Highlights
What aspects of your story have been most important in building the brand? “It’s that surround-sound look, feel, experience,” Jonathan notes of the cohesiveness they strive for between their mobile site, app, and other brand touchpoints.
How do you build customer relationships over time in real estate? Like the automotive sector, real-estate purchases are few and far between. How do you maintain top of mind and keep happy customers engaged? “That’s something we’re doing a lot of work on — the touchpoints between the leases. If we’ve done our job right, there’s a lot of white space there.”
What brand has made Jonathan smile recently? “I’m a big fan of a brand called Porter Road. They’re an online butcher. Their Instagram is great. The experience was great.” And now I’m hungry for steak!
To learn more, check out the SquareFoot website and connect with Jonathan on LinkedIn.
As We Wrap …
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.
Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9393 ratings
“How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast.
About Jonathan Wassterstrum
SquareFoot Founder and CEO Jonathan Wasserstrum has worked for over a decade in commercial real estate. SquareFoot is a new kind of commercial real estate company that helps companies win at finding their next (and next) office, providing transparent access to inventory, brokerage services, and a flexible space offering. SquareFoot brings together technological innovation and human expertise to solve clients’ needs.
Episode Highlights
What aspects of your story have been most important in building the brand? “It’s that surround-sound look, feel, experience,” Jonathan notes of the cohesiveness they strive for between their mobile site, app, and other brand touchpoints.
How do you build customer relationships over time in real estate? Like the automotive sector, real-estate purchases are few and far between. How do you maintain top of mind and keep happy customers engaged? “That’s something we’re doing a lot of work on — the touchpoints between the leases. If we’ve done our job right, there’s a lot of white space there.”
What brand has made Jonathan smile recently? “I’m a big fan of a brand called Porter Road. They’re an online butcher. Their Instagram is great. The experience was great.” And now I’m hungry for steak!
To learn more, check out the SquareFoot website and connect with Jonathan on LinkedIn.
As We Wrap …
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.
Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like On Brand with Nick Westergaard
View all
The Knowledge Project
2,682 Listeners
Daily Creative with Todd Henry
516 Listeners
Social Media Marketing Podcast
1,442 Listeners
The StoryBrand Podcast
1,935 Listeners
The Digital Marketing Podcast
114 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,263 Listeners
10% Happier with Dan Harris
12,710 Listeners
The Diary Of A CEO with Steven Bartlett
8,462 Listeners
The Futur with Chris Do
857 Listeners
Hello Monday with Jessi Hempel
1,017 Listeners
Nudge
177 Listeners
The CMO Podcast
351 Listeners
The Marketing Millennials
155 Listeners
Marketing Against The Grain
358 Listeners
The CEO’s Guide to Marketing
25 Listeners