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You may disagree with this but the way I see it, we’re doing ourselves a huge disservice by telling people that we are “real estate agents.” See here’s the thing; Realtors don’t have the best public perception. The average person questions whether or not they even need us. They’re irritated and annoyed by real estate agents because they’ve been harassed, spammed, and bothered by some of our overzealous, needy colleagues. 

Go ahead and Google “Why do Realtors…” and then read the auto-complete suggestions that Google fills in. As you’ll hear in this week’s show, these most commonly searched for terms do not bode well for us real estate agents. 

If the public doesn’t think highly of us, thinks we’re not even needed, and has an incomplete or inaccurate perception of what we do (or don’t do)… then why do we want to tell people that we’re just like the rest of them? When you run into an old high school friend, or meet someone new at the dog park, eventually you’ll get asked what you do for a living. When you say “Ohh, I’m a real estate agent”, the other person unconsciously lumps you in with all the annoying agents they’ve been spammed by recently, or with the 13 other Realtors in their immediate family. Not sure about you, but I don’t want to be lumped in with the rest of them!

Instead, why aren’t we simply telling people that “I’m a real estate advisor”? See, the average person has no idea what that means. They have no idea what a real estate advisor does… but it sounds great! Who doesn’t want an advisor? If I’m being honest, I’ll take an advisor over a salesman any day. By announcing your profession as a "real estate advisor,” now YOU get to paint the picture of what you do for a living. 

After you hear the full context in this week’s episode, I think you’ll see the advantage in changing the way you introduce yourself to others. Or, maybe you’ll completely disagree with me and point out something I’m missing or not considering. If so, please let me know in a comment on any of our social media posts about this week’s show. At the very least, I hope this episode inspires some thought about how others see us based on the information you give them.

As mentioned in the episode, we're offering a "Choose Your Discount" promo, the last promo until at least the end of summer for the Massive Agent Society. Reach out and tell us what kind of a discount you want, and if it's reasonable and we can do it, then we will!

Recommended Links:

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