This week, Shaye talks with Jacob from AtTheYards about the past, present, and future of cattle marketing and why marketing options haven’t modernized as much as other areas like animal health.

 

Jacob notes that about 65% of feeder cattle still trade through sale barns and contrasts that with newer models like Superior Livestock’s video auctions, arguing producers need faster, broader access to buyers to manage market volatility and reduce commission costs that can materially impact the bottom line.

 

He explains that AtTheYards is a nationwide marketplace where buyers set customizable templates and receive notifications when listings match their criteria, creating targeted exposure for sellers. The platform supports split loads, offers a free first consignment, then charges $5 per head via credit card, posts cattle daily with text bid notifications, and is compliant with Packers and Stockyards bonding.

 

Learn more about AtTheYards here: https://bit.ly/400T7mF

 

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