The “Tami” Framework for Marketing a Luxury Property:

Once you’ve earned an entry-to-midpoint luxury real estate listing in your market, what’s your next step? Before you start any marketing campaign, you should keep in mind three basic principles that will help guide you down the most effective path:

1.) Preparation: Remember, no marketing strategy can overcome commonly overlooked pitfalls like incorrect pricing or low-quality presentation materials

2.) Building the Story: Whether you’re using photography, video, or drone footage to highlight the luxury property, be sure to do so with clear messaging in order to have the greatest impact on potential buyers

3.) Telling the Story: Once you have your materials built, you need to make sure you’re presenting your story in the most effective way possible via different marketing channels

With the above principles in mind, marketing a luxury property doesn’t have to be unnecessarily difficult. Remember, it’s important to give yourself enough time to get the marketing approach right. At the same time though, you can’t spend so much time in the prep work that the seller starts to get anxious before going to market. In order to streamline your process, focus on the things that help make the property unique, particularly the lifestyle that the property will provide. As long as lifestyle is the foundation of your story, and you use high-quality materials to present your story, you’re headed down the most direct path towards finding the right buyer for your luxury listing.

Topics and Questions You’ll Uncover During this Episode:

• How incorrect pricing can set you back significantly when trying to sell a property
• Why properly staging a luxury home is so critical
• How to approach certain luxury property challenges that cannot be overcome
• What is the difference between a “Want Market” and a “Need Market”?
• Why are luxury broker open houses so important?

Resources Mentioned within Episode:

• Estate of Mind — The Art of Selling Luxury Real Estate Podcast
• Connect with Tami Simms on LinkedIn
• REAL Marketing
• The Institute for Luxury Home Marketing