Think about how people find services today. They search online, read reviews, and often make decisions before they even call your office. In fact, 93% of consumers say online reviews impact their purchasing decisions. Having a solid digital marketing strategy isn’t optional for an orthodontic practice—it’s essential.

Whether you’re a new orthodontist or an experienced practitioner looking to stay ahead, being visible online and building trust through digital marketing can make or break your growth.

In this episode, Dr. Kyle Fagala joins me to talk about the different ways we can leverage digital marketing to attract more patients and strengthen our practice.

Dr. Fagala, founder of Neon Canvas, walks us through how to build a standout online presence, leverage Google reviews, and create a sustainable growth system with SEO and Google Ads.

He also sheds light on his unique concept, "Doctor Time Marketing," and explains why your time is your most valuable resource. You don’t have to dance on TikTok or blow your budget on ineffective campaigns. Instead, focus on strategies that align with your strengths and provide measurable results.

This episode covers everything you need to know to market in the digital age. Tune in now!

Key Takeaways

Introduction (00:00)
Dr. Fagala's background and entry into orthodontics (00:49)
Importance of SEO and Google Ads in Practice Marketing (06:32)
Why social media trends aren’t a universal solution (09:04)
Leveraging various Google channels for visibility (14:55)
Long-term strategies for SEO success (20:21)
Consistency and systematic approach to marketing (31:40)
Google reviews and reputation management (38:02)
How to handle negative reviews with grace and professionalism (45:49)
Final advice: consistency and adaptability in marketing (49:36)

Additional Resources

- Neon Canvas: https://neoncanvas.com/

- Neon Canvas Free Audit – https://neoncanvas.com/audit/

- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs