As photographers, we’d love to spend all of our time just photographing and working with our clients. Unfortunately, in 2024, it takes a little more than that to attract new clients to your business, but cultivating a successful marketing mindset doesn’t always feel intuitive to creatives.

So in today’s episode, I’m talking to Carolina Guzik, expert photographer, host of the TOG Republic podcast and marketing genius, to discuss the way she successfully markets her own business. We cover so much ground here, including how we should reframe the way we present our marketing on Google, Pinterest, and social media, how we can use our unique interests to create connections with our clients, and how we’ve got to let go of how we feel about our marketing and use data as our guide instead.

This is such a good episode full of actionable tips. You’re going to love it. Let’s dive in!

What’s in this episode:

[00:00] Intro

[02:22] The unique experiences that lead Carolina to her photography career

[04:49] How Carolina stays on top of the marketing for her business

[08:52] How Caroline plans her ideas for social media and marketing

[15:18] How Carolina’s love of reality TV helps her market her business

[22:10] How to boost your social media engagement as a photographer

[25:05] How to rethink the way you approach SEO and how this applies to both Google and Pinterest

[33:52] Why Pinterest and marketing for your business in general is a long game that pays off over time (like training for a marathon)

[40:50] Carolina’s lightning round where she dishes out advice for photographers just starting out and the creative pursuits she’s passionate about right now

Tune in to this episode to learn how you can shift your marketing mindset to attract more clients, both now and in the future.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/marketing-mindset-makeover-why-its-time-for-photographers-to-rethink-their-marketing-strategies-with-carolina-guzik/

Grab the replay for the 2024 Online Newborn Retreat!