00:00 Introduction and Sponsor Acknowledgement

10:09 Key Performance Indicators for Retention

27:02 The Challenges of Measuring Retention and LTV

39:56 The Need for Incrementality Testing in Retention

47:56 The Impact of First Order Value on LTV

55:33 Exploring Retention Channels

01:06:17 Reactivating Unengaged Customers

01:18:23 Exclusive Offers and Early Access

Operators Exclusive Slack: ⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

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Motion.

⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠

Aftersell.

⁠⁠https://www.aftersell.com/⁠⁠

Richpanel.

⁠⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠

Haus.

⁠⁠http://Haus.io/operators

00:00 Introduction

08:47 Content Creation and Collaboration

26:15 Cadence of Creative Ideation and Review Meetings

29:30 Balancing Net New Concepts and Iterations

29:59 Exploring New Personas and Concepts

32:06 Understanding Customer Insights for Creative Ideation

34:37 Finding Inspiration from Other Brands

51:55 Balancing Performance and Brand Alignment

59:23 Perception of Ads and Naming Conventions

1:04:57 Importance of Naming Conventions for Data Analysis

01:07:52 Organizing Tests and Categorizing Hooks

01:09:05 Budget Allocation and Testing Methodologies

01:14:51 Testing Approaches and Scaling Strategies

01:20:01 CBO and ABO Campaigns for Testing and Scaling

01:23:48 Considerations for Budget Allocation and Fluctuations

01:26:11 Testing Approaches and Budget Allocation

Operators Exclusive Slack: ⁠https://join.slack.com/t/9operators/s...⁠

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Motion.

⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠

Aftersell.

⁠https://www.aftersell.com/⁠

Richpanel.

⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠

Haus.

http://Haus.io/operators

00:00 Introduction

03:29 Episode One: Getting Started

04:44 Cody's Google Doc Conspiracy Theory

08:06 The Importance of Attribution and Measurement

13:08 Why Attribution is a Hot Button Issue

22:12 Challenges of Attribution

25:47 Consistency in Measurement

28:06 The Value of One-Day Click Attribution

34:19 Establishing Channel-Level Goals

36:58 Understanding Incrementality and its Importance

38:13 The Role of Post-Purchase Surveys

40:22 The Art of Triangulation

42:43 The Value of Post-Purchase Surveys

44:13 The Usefulness of First Heard About Survey Questions

46:44 Debunking the Anti-Post-Purchase Survey Stance

59:44 Understanding Incrementality and its Effect on the Business

01:09:25 Non-Click Traffic and Brand Search

01:13:16 Scaling Channels and Objectives

01:14:08

Misconceptions about Channel CAC

01:19:07 Ongoing Discussion on Attribution

Operators Exclusive Slack: https://join.slack.com/t/9operators/s...

Powered by:

Motion.

https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads

Aftersell.

https://www.aftersell.com/

Richpanel.

⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠

Haus.

http://Haus.io/operators